The reference centre for
audiovisual advertising sales houses
egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.
eucorner
16 May 2013
Advocate General gives opinion on different hourly limits for PSB and private broadcasters
24 April 2013
European Commission publishes Green Paper on ‘Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values’
2 April 2013
Article 29 Working Party publishes opinion on principle of purpose limitation
pressrelease
13 February 2013
World Radio Day 2013: European radio sales houses and their industry partners celebrate the value of radio
With a dedicated website www.egtaradioday.com egta highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow. The campaign includes an exclusive message from Rob McLennan, Executive Creative Director of Net#work BBDO and President of the 2012 Cannes Lions Radio Jury.
Click here to read the press release
21 November 2012
World Television Day 2012: European commercial broadcasters and TV sales houses highlight the value of television
European commercial broadcasters and television sales houses from public and private sectors take the opportunity of World Television Day, declared by the United Nations in 1996, to reflect on the values of television as a medium, including its multiple social roles.
egta and ACT highlight the role of TV in communicating on key transnational issues, its relevance to the world economy and its contribution to social and cultural development through testimonials and first-hand accounts on a website set up especially for this occasion (www.worldtelevisionday.tv).
Click here to read the full press release
12 October 2012
EDAA - Delivering transparency, choice and control
The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for online behavioural advertising (OBA) across Europe. EDAA principally acts as the central licensing body for the OBA icon and provides technical means for consumers to exercise transparency and control over OBA through the User Choice platform on www.youronlinechoices.eu
Click here to read the press release
egtaevents
Click to access the full calendar of egta events in 2013.
Next egta meetings:
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Annual Marketing and Sales Meeting (TV)
10 October, Helsinki
Meetings for egta members only - please contact the team for more information.
No Event News.
egta - association of television and radio sales houses
22, Rue des Comédiens
1000 Brussels
Belgium
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39
egta - 22, Rue des Comediens - 1000 Brussels - Belgium - Tel.: + 32 2 290 31 31 - Fax: + 32 2 290 31 39 - www.egta.com
