Event details
Concept:
Top Management Visits consist in a face to face exchange of views and experiences, in this case, between the top management of Canadian and European TV sales houses – on issues identified by the Canadian hosts, as most interesting, relevant, challenging, exciting or reflective of their market and individual companies (topics such as sales automation, targeting and personalisation, the adoption of data-driven sales and pricing strategies, the evolving structure of sales organisation, the changing narrative of television/video to face global online giants, etc.).
Please note that this is by no means a passive conference andthat we don’t expect “speakers and lectures” per say. TMCs are meant as interactive workshops among senior decision-makers; all of whom are mandated to optimise revenue, monetise content and sell advertising on behalf of television broadcasters, regardless of devices, screens and platforms.
Full Schedule:
- on Tuesday 25 April: welcome dinner for all delegates (a perfect opportunity to get to know each other and to network – very relaxed dinner)
- on Wednesday 26 April: the 3rd edition of egta’s Top Management Cycle (kindly hosted by CBC)
- on Thursday 27 April the Word Federation of Advertisers’ Annual Global Marketer conference presented by the WFA itself as a major inspirational meeting, bringing together some of the biggest names in marketing to share insights into how they have built their brands, where they have found their inspiration and how they have overcome challenges. http://toronto.wfanet.org
- On Friday 28 April: trade associations and egta will meet for the first time as “The Global TV Group”, in Thinktv’s offices. - For members of the Global TV Group (PEPPTV) only -
This event is open to egta members only.
Please register through the form below.
