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Event details

Workshop on Thematic Channels

30 November 2017 - Brussels

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About the event

Concept

 

This workshop will gather industry experts who deal daily with the challenges linked to the monetisation of thematic channels. Regardless of whether you are in charge of news, sports, lifestyle or children’s channels, the opportunities and pitfalls you are facing are most certainly shared by colleagues around Europe and beyond, so why not discuss them with a constructive, genuine and business-focused mindset?

 

Topics for the day

 

MORNING SESSION

 

Insights on thematic channels

  • Research and effectiveness
    How thematic channels can increase the value of broadcasters’ portfolio
    Harnessing the potential of targeted audiences: opportunities for brands
  • Digital extensions and cross-platform consumption
    Reaching viewers/users wherever they are: how an innovative use of digital extensions allows thematic channels to create new touchpoints and trigger higher engagement
    Effective strategies to face the competition from digital platforms and OTT services
  • Regulatory trends
    Update on regulatory changes related to data protection and privacy as well as the new AVMS Directive proposal
  • Audience measurement
    Overcoming measurement challenges for thematic channels
    Innovative initiatives to supplement information collected from Television Audience Measurement and provide better figures for measuring niche audiences
  • Innovation with regards to the packaging of offers, inventory pricing and KPIs, and specific sales methods

 

AFTERNOON SESSION

 

Interactive round tables session

Best case studies shared by the participants and discussions

  • Kids channels
  • News channels
  • Sports channels
  • Lifestyle channels, Movies and entertainment channels
  • A Researchers' table
  • Culture/music/travel channels

The exact list of topics and tables will be adapted according to participants’ main interests.

 

Format of the day

 

The workshop is intended for a small group of participants (25 to 40 people, tbc) to facilitate in-depth discussions, hands-on interaction and a unique networking and benchmarking opportunity.

 

The concept of “workshop” is meant as a format where participants learn not only from the few guest experts, but predominantly from their colleagues who are facing similar challenges daily and are eager to discuss problems in a constructive way. We therefore ask all participants to come with an open mind for discussion and a willingness to share by giving their honest input on how to address the problems faced by thematic and niche channels today.

 

 

Registration & Price

 

This workshop is free of charge for all egta TV member companies. There are therefore no participation fees involved, other than the costs related to travel, accommodation and dinner.

 

Hotel & Venue

 

Hotel: Marivaux 125€ / night  -  please book directly through this link: www.hotelmarivaux.be/reservations/ by entering the code "EGTA17" in the line "Corporate/Promotion Code". Price valid for the night of 29-30 November.

 

Venue: Hall Marivaux  - ground floor of the hotel

 

Networking dinner at Pampas on Wednesday night

 

cost: 43€ PRE-PAY HERE (ATTENTION: open this link using Google Chrome on a desktop/laptop).

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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