Workshop on Thematic Channels
30 November 2017 - BrusselsDownload TV Agenda
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This workshop will gather industry experts who deal daily with the challenges linked to the monetisation of thematic channels. Regardless of whether you are in charge of news, sports, lifestyle or children’s channels, the opportunities and pitfalls you are facing are most certainly shared by colleagues around Europe and beyond, so why not discuss them with a constructive, genuine and business-focused mindset?
Topics for the day
Insights on thematic channels
- Research and effectiveness
How thematic channels can increase the value of broadcasters’ portfolio
Harnessing the potential of targeted audiences: opportunities for brands
- Digital extensions and cross-platform consumption
Reaching viewers/users wherever they are: how an innovative use of digital extensions allows thematic channels to create new touchpoints and trigger higher engagement
Effective strategies to face the competition from digital platforms and OTT services
- Regulatory trends
Update on regulatory changes related to data protection and privacy as well as the new AVMS Directive proposal
- Audience measurement
Overcoming measurement challenges for thematic channels
Innovative initiatives to supplement information collected from Television Audience Measurement and provide better figures for measuring niche audiences
- Innovation with regards to the packaging of offers, inventory pricing and KPIs, and specific sales methods
Interactive round tables session
Best case studies shared by the participants and discussions
- Kids channels
- News channels
- Sports channels
- Lifestyle channels, Movies and entertainment channels
- A Researchers' table
- Culture/music/travel channels
The exact list of topics and tables will be adapted according to participants’ main interests.
Format of the day
The workshop is intended for a small group of participants (25 to 40 people, tbc) to facilitate in-depth discussions, hands-on interaction and a unique networking and benchmarking opportunity.
The concept of “workshop” is meant as a format where participants learn not only from the few guest experts, but predominantly from their colleagues who are facing similar challenges daily and are eager to discuss problems in a constructive way. We therefore ask all participants to come with an open mind for discussion and a willingness to share by giving their honest input on how to address the problems faced by thematic and niche channels today.
Registration & Price
This workshop is free of charge for all egta TV member companies. There are therefore no participation fees involved, other than the costs related to travel, accommodation and dinner.
Hotel & Venue
Hotel: Marivaux 125€ / night - please book directly through this link: www.hotelmarivaux.be/reservations/ by entering the code "EGTA17" in the line "Corporate/Promotion Code". Price valid for the night of 29-30 November.
Venue: Hall Marivaux - ground floor of the hotel
Networking dinner at Pampas on Wednesday night
cost: 43€ PRE-PAY HERE (ATTENTION: open this link using Google Chrome on a desktop/laptop).