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Event details

Market Intelligence Meeting

1 February 2018 - Vienna, Austria

Venue TBC

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About the event

When:
1 FEB 2018 (THU, 08:30 to 16:30): Main conference
31 JAN 2018 (WED): Participants' dinner (at the Grand Hotel) - 67€ please PRE-PAY HERE (with a credit card or your PayPal account). In order for the link to work properly, open it on a desk/laptop on Google Chrome.
 
Where:
Grand Hotel Vienna, Austria
Hosted by: IP Austria & ORF Enterprise
Supported by: RMS & Kronehit Radio

Topics - TV session:
Improved data, creativity and measurement for a greater TV effectiveness
  • Gathering the evidence, standard and new, to prove the resilience of TV
  • The importance of TV: exploring people’s relationship with TV
  • Data: Understanding the impact of data on the different actors of the TV ecosystem
  • Audience measurement: Can we move quicker on the measurement of Total Video?
  • TV effectiveness: Comparing the impact of TV vs digital video
  • Creativity: What makes an effective TV spot
 
Topics - Radio session:
Research, data & insights for radio sales & marketing
  • New developments in radio & audio measurement
  • Evaluating effectiveness & ROI of radio & audio in the media mix
  • The increasing role of data: architecture & technology

Registration:
Please fill in the registration form on the left.
If you haven't recieved a confirmation email within a week, please contact cecile.benedetti@egta.com to confirm your registration.
 
Hotel bookings:

Grand Hotel Vienna (conference venue) - 70 rooms availble until December 20th 2017 after that bookings can be done upon availability and at their daily rate
EUR 180.00/night  in single occupancy - EUR 220.00/night in double occupancy
breakfast, VAT included - free WiFi, access to the fitness facility / City tax (3.20% per night) is excluded
Cancellation policy:free of charge 24 hours before arrival.
Booking process: fill in this booking form and send it to jgrass@jjwhotels.com
 
Grand Ferdinand (250m - 3-min walk) - 30 rooms availble until January 3rd 2018 after that bookings can be done upon availability and at their daily rate
EUR 170.00/night  in single occupancy - EUR 190.00/night in double occupancy
breakfast, VAT included - free WiFi, access to the Grand Étage with roof top pool and the fitness area / City tax (3.20% per night) is excluded
Cancellation policy:free of charge 24 hours before arrival.
Booking process: send an email to reservations@grandferdinand.com and mention the code EGTA
 
Motel1 (450m - 6-min walk) - 50 rooms availble until January 3rd 2018 after that bookings can be done upon availability and at their daily rate

EUR 91,24 in single occupancy - EUR 106,62 € in double occupancy

breakfats exlcuded - breakfast buffet can be booked on top for 9,50 € per person / City tax included

Cancellation policy: free of charge 3 days before arrival.

Booking process: info comig soon

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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egta

22, Rue des Comédiens, boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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