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Event details

Online Audio Monetisation Training

28 June 2018 - 29 June 2018 - Brussels, Belgium

egta offices

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About the event

Who for?

- Training focused on keeping radio professionals updated in the fast changing environment of digital advertising, programmatic, data and online audio. The course offers a unique inspirational agenda for managers involved in revenue strategies, digital transformation and online audio business within their radio companies.

- To guarantee interaction, the group is limited to 20 participants. 



- Based on the egta members’ training needs identified through the assesment survey we decided to focus on fewer selected practical topics. The objective is to provide in-depth learning in the areas of online audio monetisationwhere the biggest knowledge boost is required. 


Topics to be covered?

  • Programmatic for online audio and automation tools;
  • Data management, attribution and conversion tracking;
  • Innovations and new formats in audio advertising - voice activation, dynamic creative, etc.
  • Smart speakers and app development strategies. 


When: Thursday June 28th 9.00 AM to Friday June 29th 2.00 PM

Where: Brussels, Belgium

Venue: egta offices - Rue des comédiens 22 - B-1000 Brussels

Training cost: The price per person for this 2-day course which is one of egta’s self-financed activities is: €750 per participant - egta radio members (850€ for egta non-member radio companies)

This does not include flights and accommodation, but includes all material for the training, as well as a networking dinner and two lunches. Please communicate the invoicing details to [email protected].



Thon Hotel Brussels City Center 

 Address: Avenue du Boulevard 17, 1210 Brussels +32 2 205 15 11

Price: EUR 129.24/night double for single use room - EUR 149.24/night double for double use room - available from June 27th (3 rooms left) to 29th (23 rooms left) ONLY until June 7th - if you need extra nights, please contact Evelien Elpers & Stefanie Roels at bebru-[email protected] and they will assist you.
Included: Breakfast, VAT included - free WiFi, free access to the gym / sauna
Cancelation policy: free until 72h priori to arrival
- BOOKING PROCESS: Book you room via this link until June 7th - After June 7th you can book a room via this link (10% disocunt) upon availability.

Special offer: Discounted travel with Lufthansa Group Partner Airlines


Lufthansa Group Partner Airlines offer a comprehensive global route network linking major cities around the world. We offer special prices and conditions to participants, visitors, exhibitors, invited guests as well as employees of the Contracting partner and their travel companions.

To make a reservation, please click on and enter the access code BEZJNRH in the "Offer for discounted flights" area. This will open an online booking platform that will automatically calculate the discount offered or provide you with an even better offer if another promotional fare is available.


NOTE: Pop-ups must be enabled otherwise the booking platform window will not open.

These promotional fares are also available through your IATA / ARC travel agent. Travel agents can obtain ticketing instructions by sending an email to [email protected] and providing the access code as a reference.


Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39