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Event details

VOD Masterclass

24 June 2019 - 26 June 2019 - Brussels, Belgium

egta offices

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About the event

---- The VOD Masterclass is now fully booked. ---


If you believe in the potential of some of your co-workers, send them to Brussels for three days to boost their career and knowledge!

Our format puts them in the centre of the learning experience to help them acquire a vision to drive meaningful changes across your sales house.
Target group: 

» The ideal candidate should be active in the sales, pricing or marketing department working with VOD platforms and strategies.

» He/she should have the authority to suggest and implement change as a result of this interactive training session.
» The candidates should have a deep knowledge and understanding of their company’s VOD strategy, structure and priorities.


This three-day training will give participants the opportunity to learn and exchange about all challenges linked to the monetisation of their channel’s VOD and catch-up inventory. From sales and pricing methods, to the technological aspects or the sales house structure, the in-depth discussions and insights they will be provided with at this training will be foundation-laying and horizon-broadening for any executive involved in the video strategy for their company. This training is designed as an interactive format. Participants will not only learn from expert speakers but also from each other, thanks to an exchange of best case studies and in-depth discussions. 

Our mentor for the three days of this programme is Maarten Albarda. Maarten brings over 25 years of experience in the ad industry with him.


When: Monday June 24th 2019 (starts at 13:30) to Wednesday June 26th 2019 (ends at 15:00) 


Venue: egta offices - Rue des comédiens 22 - B-1000 Brussels (Belgium)


Training cost: 1.500€ (including 2 dinners - hotel nights and flights are not included - please communicate the invoicing information to [email protected]


Hotel: Novotel off Grand Place

9 minutes walk to the egta offices

Rue du Marché Aux Herbes 120 – B-1000 Brussels

205€ / night (includes taxes and breakfast)

Booking process: Please fill out the booking form here and send it back to [email protected]

Cancellation policy:

--> More than 30 days before the arrival date: no cancellation fees
--> Between 30 and 15 days before the arrival date: 30% cancellation charges
--> Between 14 and 7 days before the arrival date: 70% cancellation charges
--> Less than 6 days before the arrival date: 100% cancellation charges
--> In case of a no-show,the amount of the whole stay will be charged on the participant's credit card
The cancellation charges will be invoiced to the company according to the above conditions


Cancellation policy:

Please consider that this is a self-financed project, with a limited number of participants.
If a participant therefore cancels his/her participation in a short delay before the start of the Masterclass (up to 3 weeks), the fee for the training still has to be paid. Of course, as much as possible, egta will always try to find a solution by reaching out to other egta members and find a last minute replacement. If such replacement is found, the invoice can be cancelled. If not, the outstanding invoice will have to be paid by the participating company for whom the seat had been kept in the first place.

Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39