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Event details

TV Digital Advertising Training

20 January 2020 - 22 January 2020 - egta offices

egta offices

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About the event

If you believe in the potential of some of your co-workers, send them to Brussels for three days to boost their career and knowledge!
Help your team understand what selling a fully digital TV means! Let them join us in Brussels from Monday 20th to Wednesday 22nd January 2020 for egta’s Digital Advertising Training – two days of insights and learnings to help participants think beyond a television-centric approach and truly embrace TV, as in “total video”, a fully digital medium.

Our format puts them in the centre of the learning experience to help them acquire a vision to drive meaningful changes across your sales house.
Target group: The ideal candidate probably works in the Sales department, as (s)he has direct contact with clients and understands their needs and frustrations, but also needs to get trained on how to answer their questions and expectations in the video ecosystem. According to your sales house structure, however, the ideal candidate might also be from another department, such as Marketing for instance, if (s)he fits the description above and would benefit from a very hands-on training session.

This training is designed as an interactive format. Participants will be encouraged to actively contribute to make sure they assimilate the information given as quickly as possible.

Aim: This two-day training will give participants (a small group of 20/30 sales house executives) the opportunity to learn and exchange about all challenges linked to the monetisation of their online inventory.

This training is aimed at all sales house executives who want to get a better grasp at the online advertising and understand in depth how the digital ecosystem works and future-proof their knowledge, so that they can confidentially craft sales pitches, communication plans and/or commercial offers that will position their sales house as a leader in that complex ecosystem.


When: Monday January 20th 2020 (starts at 15:30) to Wednesday January 22nd 2020 (ends at 15:00) 


Venue: egta offices - Rue des comédiens 22 - B-1000 Brussels (Belgium)


Training cost: 1.500€ (including speaker's fee, 2 dinners - hotel nights and flights are not included - please communicate the invoicing information to [email protected]


Hotel: TBC soon


Cancellation policy:

Please consider that this is a self-financed project, with a limited number of participants. 
If a participant therefore cancels his/her participation in a short delay before the start of the training (up to 3 weeks), the fee for the training still has to be paid. Of course, as much as possible, egta will always try to find a solution by reaching out to other egta members and find a last minute replacement. If such replacement is found, the invoice can be cancelled. If not, the outstanding invoice will have to be paid by the participating company for whom the seat had been kept in the first place.

Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39