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Event details

TV Digital Advertising Training

22 June 2020 - 24 June 2019 - Brussels, Belgium



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About the event

Help your team understand what selling a fully digital TV means!


Let them join us in Brussels from Monday 22 to Wednesday 24 June 2020 for egta’s Digital Advertising Training – two days of insights and learnings to help participants think beyond a television-centric approach and truly embrace TV, as in “total video”, a fully digital medium.


Steven Golus, a digital advertising expert with years of experience at DataXu and DoubleClick, will train sales house executives who want to get a better grasp of online advertising so that they can confidently craft sales pitches, communication plans and/or commercial offers that will position their sales house as a leader in that complex ecosystem.

Hear what previous participants have to say aboutf Steven's training:

“The Digital Advertising Training was a playful masterclass designed to deepen our knowledge on the most challenging digital advertising concepts, in order to better understand what is truly at stake for TV broadcasters. Besides the expertise shared by a remarkable and inspiring speaker, this training was also a rare opportunity to share our challenges and elaborate ideas with our colleagues from other TV saleshouses abroad.” - Astrid Perdrix, Marketing and Innovation Manager, M6 Publicité

“Without any doubt the best digital training I ever did. Starting from the fundamentals, the training helps getting a clear view on how digital advertising & technology really works. The expert trainer brings full clarity in this very complex universe. The training gives you confidence and knowledge to engage with customers & partners to create the future of our media.”- Saskia Schatteman, CEO, VAR


“The egta Digital Training was without doubt the most valuable training I have participated in for a long time. Steve Golus is an incredible trainer, he demands your attention, is extremely knowledgeable and through continued interaction make learning feel both effortless and fun. The training covers a wide range of the digital elements from basics to the more sophisticated elements and is guaranteed to grow your understanding and confidence of both Ad Tech and the wider digital market. I simply cannot recommend this course or Steven enough." - David Amodio, Digital and Creative Leader, Channel 4


"For me the training gave me great context for the Digital Sales Ecosystem in which we operate. It allowed me to familiarise myself with the basics and gave me an understanding of cookies, pixels and their role in tracking the user. It helped me to understand the difference between first party data and third party data and also the process of how an ad is served. I think that Steven delivered the course in a very engaging way and in a format that was accessible to everyone – the course moved at a fast pace yet Steven ensured that no one was left behind and kept re-visiting elements as the course progressed which kept everything fresh as we got into the heavier sections of the course. A very enjoyable and well ran course with some great insights and lots of learnings from other delegates."- Joanne Watts, Director of Commercial Operations, RTE


When: Monday June 22 2020 (starts at 10:00) to Wednesday June 24 2020 (ends at 12:30) 


Venue: TBC soon 


Training cost: 1.500€ (including speaker's fee, 2 dinners - hotel nights and flights are not included - please communicate the invoicing information to [email protected]


Hotel: TBC soon 


Cancellation policy:

Please consider that this is a self-financed project, with a limited number of participants. 
If a participant, therefore, cancels his/her participation in a short delay before the start of the training (up to 3 weeks), the fee for the training still has to be paid. Of course, egta will always try to find a solution by reaching out to other egta members and find a last-minute replacement. If such replacement is found, the invoice can be cancelled. If not, the outstanding invoice will have to be paid by the participating company for whom the seat had been kept in the first place.

Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39