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Event details

Online Talk (GSK/Lindt)

30 June 2020 - ONLINE ZOOM MEETING

Zoom

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About the event

Online Talk with Jerry Daykin (GSK), Beatrice Lindvall (former Danone Group) and Gerhard Louw (Lindt & Sprüngli) on advertisers’ needs and expectations in a post-Covid era

During this webinar, Jerry, Beatrice and Gerhard will share insights on their expectations, as clients, in this post-crisis period. Questions we will discuss with them include:

  • In a post-COVID world, what are advertisers’ needs, objectives and expectations?
  • What does the current crisis change to advertisers’ needs and priorities (short, medium, and long-term) and what are their expectations vis-à-vis broadcasters?
  • How can/should the television industry evolve to make the medium easier to buy and even more accountable? How should sales houses change their storytelling in the approach to clients?
  • What are the KPIs that really matter today for marketers? What does that mean for sales houses’ data strategy?
  • When it comes to proving TV campaigns’ effectiveness, where should the priority lie between attribution and econometrics?
  • What is the reality of clients’ internal organisation when it comes to budget allocation? How can sales houses intervene with relevant insights that serve clients’ needs, in the light of a lack of proper budget allocation tools leading to a separation of online and linear TV inventory?

 

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The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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