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Event details

Market Intelligence Meeting (Tentative date)

25 February 2021 - Brussels, Belgium



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About the event


(TV & radio sessions running in parallel)
MIM – Market Intelligence Meeting – is one of egta's four annual events. The focus of this conference lies on TV and radio effectiveness, audience measurement and innovative research.
Approximately 200 Directors and heads of Research & Market Insights from TV and Radio sales houses from all around Europe will gather to discuss the future of ROI/effectiveness, TAM, data and media attribution.
If your job is to juggle with facts and figures to prove TV and/or Radio’s efficiency, this is the place to be!
WED 24 FEBRUARY 2021 (as of 19:30): NETWORKING DINNER (location TBC)
details to follow
For egta Board members only:
Board dinner on Thursday 25 February, 19h30.
Board meeting on Friday 26 February, 8h30 - 13h30 at egta offices





Rue Washington 40

B-1050 Brussels


Practical information 


coming soon


Registration process


Please fill in the form on the left by ticking the orange boxes for the sub-events.

If you haven't received a confirmation email within a week, please contact [email protected] to confirm your registration.


  • Address: Rue du Châtelain 17, B-1000 Brussels
  • Price: 15% off daily rate - use the discount code EGTA to book your room here.
  • Individual cancellation policy: free up to 24h before arrival 
  • 50 rooms availabe until Dec 27th 2020 - bookings after this date will be subjected to availability
  • If you need any assistance with your reservation, please contact the reservation department - Email: [email protected] Tel: +32 2 643 93 78


Qbic Hotel Brussels (6-min walk)

  • Address: Rue Paul Spaak 15, B-1000 Brussels
  • Price: 124.24€ (inclusing VAT, city tax, breakfats and wifi) - For double occupancy, an extra cost of 14€ per room and per day will be applicable.
  • Individual cancellation policy: 15 days prior to check-in.
  • Booking link - coming soon



  • Address: Avenue Louise 212 Louizalaan - B 1050 Brussels
  • Price: Single occupancy: 103.25€/night - double occupancy 113.25€/night (including VAT, breakfast, city tax and wifi)
  • Individual cancellation policy: All modifications and cancellations must be done in writing to the hotel, at least 24 hrs prior to arrival. If you do not cancel your reservation following this procedure, the hotel will be entitled to charge you for the entire stay booked. In case of no show, the first night booked will be charged .
  • 20 rooms availabe until Dec 28th 2020 

  • Booking procedure: fill aout and send back this booking form to h8915 [email protected]


Conditions of entry to egta's event


Participation in this event is free of charge for all egta members.


Please note that egta offers non-member sales houses and broadcasters access to one event in order to see the association in action and to connect with senior professionals from the industry across Europe and beyond. If your company has already used its complementary entrance, please contact the egta team to learn more about the membership options.


If you are an industry partner or technology provider, please contact [email protected] to discuss the terms of entry.

Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39