Online workshop on addressable TV (Nigel Walley)
9 July 2020 - ONLINE ZOOM MEETING
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ONLINE WORKSHOP ON ADDRESSABLE TV
DECIPHER'S NIGEL WALLEY - THURSDAY 9 JULY, 15:00 CET
The forthcoming workshop will explain the terminology and examine the current state of the addressable market in Europe and beyond. It will define ‘addressability’ in the TV context and examine how it fits targeting in the digital ecosystem. It will provide participants with an in-depth overview of various aspects related to addressable ad formats (who can deliver them; interactivity and more), what data sets can be used to deliver addressable ads and who controls them. Finally, the session will shed light on the development trends and examine how the arrival of the tech giants has impacted the addressable market. The workshop will consist of two primary modules: a pre-recorded presentation available one week in advance to all attendees, after which egta will collects questions for participants for a dedicated one-hour live session with Q&A on 9 July. The session is for egta members only - we will reach out to all registrants with more preparatory materials.
ABOUT NIGEL WALLEY
Nigel is a serial entrepreneur with a significant interest in emerging digital media technologies. Over the last ten years he has used his experience built in the early years of internet development to launch a media consultancy - Decipher, the media R&D facility iBurbia (in London, Manchester and Glasgow) and the consumer-focussed digital services company Chimni.