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Online Talk with Mark Ritson

22 September 2020 - ONLINE ZOOM MEETING



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About the event

Online Talk with Mark Ritson


Mark Ritson hardly needs an introduction. He is a brand consultant and former marketing professor, who has taught on the MBA programmes of leading business schools including London Business School and MIT. He has been writing a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year three times. He teaches the Marketing Week Mini MBAs in Marketing and Brand Management. Now is your chance to watch Mark and possibly to invite clients, agencies, and your teams to hear his message. During this webinar, Mark will touch upon several pertinent questions: In a post-Covid19 world where confinement has acted as an accelerator for existing trends and changes, how can marketers grow their brands and increase their sales, while offering a better user experience and possibly contributing to a better society? Are TV companies – as providers of total video solutions – ideally positioned to accompany them on this route?



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egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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