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Online Talk on Unification – how to make TV easier to buy with ITV & TF1 Pub

28 October 2020 - ONLINE ZOOM MEETING



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About the event

Online talk - Unification – how to make TV easier to buy


When: Wed October 28th 2020 - 15.00 - 16.00 CET 

Where: See Zoom registration link below



During the webinar, our speakers from ITV and TF1 PUB will present their programmatic service platforms of Planet V and One PTV, and discuss how these technically advanced solutions make TV easier to buy than ever before.  

One PTV - linear and online media buying made simple
TF1 PUB introduced One PTV earlier this year, making linear TV purchases available to digital buyers via the programmatic self-service platform. The solution, allowing clients to plan and buy their Total Video campaigns using data and enriched GRPs, was the topic of a recent egtabite

Planet V - a solution to buy premium video in a few clicks
Embracing the programmatic world by combining progressive ad-tech with full broadcaster sovereignty, ITV launched its innovative Planet V platform earlier in October. The ad platform lets the clients take control of the workflow to approve, manage and report on their BVOD campaigns in real-time. 


Rhys McLachlan, Director of Advanced Advertising, ITV
Alex Maison, Head of Advertising Development, ITV

Philippe Boscher, Head of Digital, TF1 PUB



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