Event details

Online talk - Unification – how to make TV easier to buy

When: Wed October 28th 2020 - 15.00 - 16.00 CET 

Where: See Zoom registration link below

TOPICS

During the webinar, our speakers from ITV and TF1 PUB will present their programmatic service platforms of Planet V and One PTV, and discuss how these technically advanced solutions make TV easier to buy than ever before.  

One PTV - linear and online media buying made simple
TF1 PUB introduced One PTV earlier this year, making linear TV purchases available to digital buyers via the programmatic self-service platform. The solution, allowing clients to plan and buy their Total Video campaigns using data and enriched GRPs, was the topic of a recent egtabite. 

Planet V - a solution to buy premium video in a few clicks
Embracing the programmatic world by combining progressive ad-tech with full broadcaster sovereignty, ITV launched its innovative Planet V platform earlier in October. The ad platform lets the clients take control of the workflow to approve, manage and report on their BVOD campaigns in real-time. 

Speakers

Rhys McLachlan, Director of Advanced Advertising, ITV
Alex Maison, Head of Advertising Development, ITV

Philippe Boscher, Head of Digital, TF1 PUB

REGISTER HERE

Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact [email protected]