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Event details

Radio Market Intelligence Meeting

3 March 2021 - 4 March 2021 - ONLINE ZOOM MEETING


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About the event

Radio Market Intelligence Meeting


When: Wed & Thu March 3rd & 4th 2021 - 14.00 - 16.30 CET 

Where: See Zoom registration links below


Join us online for these two afternoons of dedicated sessions, which dig deeper into:


Wednesday March 3rd:
  • Best practices and tools to prove radio’s effectiveness & ROI: its contribution to sales, brand building, web and in-store traffic, and other KPIs
  • New research initiatives and innovative methodologies to evaluate radio’s impact
  • Unlocking the potential of attribution for radio

Thursday March 4th:

  • Advances in radio audience measurement
  • Experiments with hybrid methodologies
  • Developments in online audio and podcast measurement and auditing
  • New sources of audience insights and how to apply them to radio.


We kindy invite you to register via the 2 buttons below. 

Please note that this event is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please  contact [email protected]










With thanks to our partners: 





Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39