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egta talk on best practice in radio promotion: How to make your favourite medium shine

12 February 2021 - ZOOM



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About the event

egta talk on best practice in radio promotion: How to make your favourite medium shine


When: Fri February 12th - 14.00 - 15.30 CET 

Where: See Zoom registration link below


On the occasion of World Radio Day, egta welcomes representatives of radio advertising trade bodies from various markets (UK, Canada, Belgium, Netherlands and others) to showcase their best practice in radio marketing. They will share creative ideas on how to promote radio/audio in Covid-19 times when the in-person options are limited and will offer inspiration on how to make radio advertising shine.

We are pleased to welcome Radiocentre, RAB, VIA & Radio Connects.


You have a case study to share?

If you have a story to tell regarding the promotion of radio or if you are particularly proud of an initiative carried out by your sales house, please send us examples of your projects or presentations outlining the initiatives. All case studies and learnings will be shared among participants.


We kindly invite you to register to our online talk via the button below. Please note that this talk is open to egta radio members only – feel free to circulate this invite widely but internally only!


For non-member companies, egta offers access to one test event in order to see the association in action. If your company has already used its complementary entrance, please contact [email protected] to discuss conditions of access.



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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39