Event details

egta talk on how to make TV easier to buy : new tools for sales house’s client portal with TV2 DK & Ster

When: Thu March 11th 2021 - 15.00 - 16.00 CET 

egta is proud to welcome senior speakers from TV2 Denmark and Ster to its virtual stage, as they present solutions recently put in place by the sales houses to enrich their client portals.

TV2's Christian Godske (Head of Innovation) will present TV2 Connect, a new, in-house developed, self-service booking tool for Addressable TV, specifically targeted at the SME advertising market. The platform allows advertisers to book targeted ads, eg. by choosing demographics, geography, scheduling etc. both in TV 2s BVOD inventory as well as in 6 live TV network channels.

Ster's Gerben Teela (Sales Manager) and Rick Hoving (Data Scientist) will present the Dutch sales house’s AI solution. Their client portal users can now get a forecast for their campaign based on machine learning. In this way, users have direct insight into what their campaign will deliver in terms of reach without an account manager's intervention. Unique, because this makes Ster the first sales house worldwide to offer this for TV and radio campaigns. Register now below and don't miss these top speakers!

REGITER HERE

Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]

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