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Event details

Online talk on hybrid radio measurement with GfK


About the event

Online talk  on hybrid radio measurement with GfK


When: Tue March 16th 2021 - 15.00 - 16.00 CET 


We will tackle a topic that raises many questions and expectations, namely – the future of the radio and audio measurement. We will welcome colleagues from GfK who will share their learnings from their radio measurement upgrades across several markets. Their recent hybrid measurement trials and pilots constitute excellent examples of how to future proof existing measurement methodologies and bring additional insights to a radio advertising market.

We are pleased to welcome:
- Simon Pearce, Global Product Manager – Listening, GfK
- Giorgio Licastro, Commercial Director Media Measurement, GfK Italy



In cooperation with:



Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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