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Event details

egta talk on radio automation: How to make radio easier to buy


About the event

egta talk on radio automation: How to make radio easier to buy with J-ET and RadioMATRIX platforms


When: Thu April 15th 2021 - 10.00 - 11.00 AM CET 


egta is proud to welcome speakers from Mediatel (UK) and Commercial Radio Australia to its virtual stage, as they present their market-level solutions for automation of radio sales.

J-ET is UK commercial radio's online trading system developed by Mediatel, enabling advertisers and agencies to plan and buy spot campaigns and track delivery. Currently, over 97% of all National revenue is traded through J-ET with a client list that includes all the major radio groups in London, Manchester and Scotland together with leading media agencies in each region.

RadioMATRIX is the Australian radio industry’s ad platform launched in 2017. The recently added briefing portal allows media buyers to log in and brief multiple radio networks through a single, cloud-based, platform. The radio industry has united and worked closely with media agencies to develop this solution that removes complexity, ramps up efficiencies and makes it easier for advertisers to consider radio for every campaign.

We are pleased to welcome:

  • Ben Knowles, Client Services & Product Manager, Mediatel
  • Sue Cullingham, Development Director, Mediatel
  • Joan Warner, CEO, Commercial Radio Australia


Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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