Event details
Opportunities behind DAB+ for radio companies and their sales houses
15 June 2021 - ONLINE ZOOM MEETING
Online Talk on the opportunities behind DAB+ for radio companies and their sales houses
When: June 15th 2021, 3:00 - 4:15 PM CEST
DAB+, “the digital successor of FM”, has been gradually deployed and embraced throughout Europe. Numerous countries have adopted it, while others continue to invest in building their DAB+ network infrastructure.
The EU decision to mandate that all car radios in new cars that are sold or rented must be compatible with DAB+ technology by the end of 2020 has also transformed the prospects for DAB+ radio in Europe.
This digital broadcast technology offers many benefits to the listeners, but what are the opportunities for radio companies and their sales houses in terms of expanding the portfolio of stations, growing and engaging audiences, as well as providing additional advertising and sponsorship avenues?
For this talk, egta is proud to welcome Patrick Hannon, President of World DAB, who will outline the recent progress in new and established DAB markets. He will be joined by colleagues from DPG Media (Belgium) and Bauer Media Audio to share with us their DAB+ experience as part of their audio strategy.
We are pleased to welcome:
- Patrick Hannon, President, WorldDAB
- Paul Sylvester, Content Director, Absolute Radio at Bauer Media Audio
- Steve Van den Audenaerde, Head Radio Business Operations & Development, DPG Media
Please note that this talk is open to egta members only
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