Event details

egta Talk with TVSquared on Measurement & TV Attribution in the Age of Convergent TV

When: May 20th 2021, 3:00 - 4:00 PM CEST

egta is delighted to welcome Jo Kinsella, President of TVSquared, to an Online Talk on TV measurement and attribution. Jo will be joined by Stéphane Coruble, Chief Executive Officer of RTL AdConnect and Blair Robertson, CTO at TVSquared.

Advertisers in Europe and elsewhere are accustomed to digital-like analytics, and are demanding more agility, transparency and accountability for their linear and advanced TV campaigns. As momentum grows (and ad spend shifts) toward streaming, deeply rooted practices and expectations have been turned on their heads - forcing both the buy and sell sides to adapt. During this Online Talk, we will learn how broadcasters and advertisers can leverage measurement and attribution, and bring together content, scale and reach, to unlock the power of convergent TV across Europe.

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Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]

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