Event details

Online talk on the future of TV & Video Audience Measurement with Kantar

When: June 10th 2021, 3:00 - 4:15 PM CEST

The TV and video landscape has been evolving at rapid speed, with the shift towards streaming accelerating faster than ever in 2021. But increased viewership has led to greater levels of audience fragmentation. This transition has presented challenges for broadcasters who have struggled to understand audiences across screens.

egta is delighted to welcome experts from Kantar to provide a look at the many new trends in the TV and video landscape and a deep dive into how Kantar accounts for increased viewer fragmentation to maintain accurate measurement.

Join this Online Talk and hear about:
• How to measure new ways of viewing TV and online video? Where are viewership and preference growing for SVOD and AVOD streaming platforms?
• How behavioural data from Connected TVs can be incorporated to scale measurement and drive cross-media strategies?
• How to measure addressable TV?
• How Kantar will partner with Ipsos to deliver a total audience measurement solution in the Netherlands

These topics will be presented by the following Kantar experts:
• Bas De Vos, Senior Director, Product
• Sushmita Jain, Director Data Science, Audience Measurement Solution
• Claes Boström, Product Manager
• Jonathan Brown, Director, Netherlands

REGISTER HERE

Please note that this talk is open to egta TV members only – feel free to circulate this invite widely but internally only!
For non-member TV companies, egta offers access to one test event in order to see the association in action. If your company has already used its complementary entrance, please contact [email protected] to discuss conditions of access.

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