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Event details

Online talk on the future of programmatic connected TV in Europe with PubMatic

9 September 2021 - ONLINE ZOOM MEETING

About the event

Online talk on the future of programmatic connected TV in Europe with PubMatic


When: September 9th 2021 - 3:00 PM CEST


The European Connected TV (CTV) market has skyrocketed in recent years. Where the worlds of TV and digital have been gradually merging over time, more and more consumers have been moving into online streaming, paving the way for the CTV phenomenon.

In Europe, CTV presents a huge opportunity for advertisers to reach engaged audiences with the right message. However, the European CTV ecosystem is a diversified collection of markets all at different stages of CTV growth. Each country has its own unique definitions, group of CTV apps, plus differing offerings from broadcasters. For the CTV market to reach its full potential in Europe, scale is key, and for that to happen programmatic CTV needs to be adopted.

Join Hitesh Bhatt, Director, Publisher Development, CTV at PubMatic EMEA for the session about the future of programmatic CTV. On the day, Hitesh will be joined by some of the leading industry experts to discuss the latest innovations in the programmatic monetisation space, identity and hear how the buyside is approaching connected TV.




Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]  


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The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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