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Event details

FULL - Online Masterclass on Digital Advertising with Steven Golus - 3rd edition

2 November 2021 - 30 November 2021 - ONLINE ZOOM MEETING

Zoom

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About the event

 

FULL - register here for the 4th edition

 

Online Masterclass on Digital Advertising with steven Golus - 3rd edition

 

Help your team understand what selling a fully digital TV means! Let them join us on Zoom for this third edition of 5 75-min sessions each Tuesday from November 2nd to 30th at 3.00 PM CET to help participants think beyond a television-centric approach and truly embrace TV, as in “total video”, a fully digital medium.


Our format puts them in the centre of the learning experience to help them acquire a vision to drive meaningful changes across your sales house.
 
Target group: The ideal candidate probably works in the Sales department, as (s)he has direct contact with clients and understands their needs and frustrations, but also needs to get trained on how to answer their questions and expectations in the video ecosystem. According to your sales house structure, however, the ideal candidate might also be from another department, such as Marketing for instance, if (s)he fits the description above and would benefit from a very hands-on training session.

This training is designed as an interactive format. Participants will be encouraged to actively contribute, making sure they assimilate the information given as quickly as possible.


Aim: This training will give participants (a small group of approx 30 sales house executives) the opportunity to learn and exchange about all challenges linked to the monetisation of their online inventory.

 

This training is aimed at all sales house executives who want to get a better grasp at the online advertising and understand in depth how the digital ecosystem works and future-proof their knowledge, so that they can confidentially craft sales pitches, communication plans and/or commercial offers that will position their sales house as a leader in that complex ecosystem.

 

When: Each Tuesday at 3.00 PM CET from November 2nd to 30th - 75-min session each time

 

Training cost: 750€ per participant for the entire Masterclass
Limited to two participants per egta member company (a total of approx 30 participants per Masterclass allows for greater interaction). 
Please communicate the invoicing information to [email protected]

 

REGISTER HERE

 

Cancellation policy:

Please consider that this is a self-financed project, with a limited number of participants. 
If a participant, therefore, cancels his/her participation in a short delay before the start of the training (up to 3 weeks), the fee for the training still has to be paid. Of course, egta will always try to find a solution by reaching out to other egta members and find a last-minute replacement. If such replacement is found, the invoice can be cancelled. If not, the outstanding invoice will have to be paid by the participating company for whom the seat had been kept in the first place.

 

How do we use your personal information?

egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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egta

Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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