Online Talk on Programmatic Strategies with Channel 4 and AccuWeather
7 October 2021 - ONLINE ZOOM MEETING
Online talk on Programmatic Strategies with Channel 4 and AccuWeather
When: October 7th 2021 - 3:00 PM CEST
For our next Online Talk we dive into the programmatic advertising market by examining programmatic ad sales strategies with some of the market leaders in the space. To give an overview of their offerings as well as the particulars behind them, we are pleased to welcome David Amodio, Digital and Creative Leader at Channel 4, and Steve Mummey, SVP of Digital Ad Revenue & Technology at AccuWeather.
Join us to learn more about what types of inventory and media assets are covered by programmatic ad sales and automation today, how programmatic and unification impact the internal structure of sales, how it changes the relationship with clients and where we go from here.
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]
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