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Event details

Online Talk on Sustainability and Inclusive Diversity

17 February 2022 - ONLINE ZOOM MEETING

Zoom

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About the event

Online Talk on Sustainability and Inclusive Diversity: Why these principles need to be at the heart of your business 

 

When: Thursday 17th February 2022 - 15:00 - 16:30 CET

 

This 90-min Online Talk will bring together a number of speakers from across our industry (from broadcaster to agency and advertiser) to shed light on topics of sustainability and diversity & inclusion. This particular Online Talk places a deliberate focus on why sales houses should prioritise these principles and aims to start the year by inspiring the membership during these times of change.   

 

Speakers:

Nathalie Nijhuis-Lam, Head of Global Sponsorship, Inclusion & Diversity Ambassador, Philips:

How diversity and inclusion can improve business results by demonstrating a reflection of society.

 

Chris Goldson, Director of Commercial Marketing and Pitch Development, ITV:

Feeling Seen: How diverse advertising unites us and what media can do about it.

 

Peter Christmann, Founder & CEO, Media4Planet:

Media for Good: Scaling green solutions, promoting climate-neutral advertising and reaching climate neutrality in the ad market with the Media4Planet initiative.

 

Andrea Malgara, Managing Partner, MediaPlus Group:

A green GRP: Climate neutrality in the advertising market: The Green GRP as a model to calculate the carbon footprint of an advertising campaign and enabler for brands to offset their campaigns.

 

REGISTER HERE 


Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]

 

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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