Event details
Online Talk on Sustainability and Inclusive Diversity
17 February 2022 - ONLINE ZOOM MEETING
Zoom
Online Talk on Sustainability and Inclusive Diversity: Why purpose needs to be at the heart of your business
When: Thursday 17th February 2022 - 15:00 - 16:45 CET
This Online Talk will bring together a number of speakers from across our industry (from broadcaster to agency and advertiser) to shed light on topics of sustainability and diversity & inclusion. This particular Online Talk places a deliberate focus on why sales houses should prioritise purpose-led advertising and aims to start the year by inspiring the membership during these times of change.
Inclusive Diversity:
Nathalie Nijhuis-Lam, Head of Global Sponsorship, Inclusion & Diversity Ambassador, Philips:
Reflecting society boosts business: How diversity and inclusion can improve business results by demonstrating a reflection of society.
Chris Goldson, Director of Commercial Marketing and Pitch Development, ITV:
The impact of feeling seen: Why diverse advertising unites us and what media can do about it.
Yolande James, Executive Director Diversity and Inclusion, Radio Canada:
Progress in progress: Why television and radio can and should set the agenda for a more diverse and inclusive society.
Sustainability:
Valerie Falciola-Borel, Deputy Marketing Director, France Télévisions Publicité:
Andrea Malgara, Managing Partner, MediaPlus Group:
A green GRP: Climate neutrality in the advertising market: The Green GRP as a model to calculate the carbon footprint of an advertising campaign and enabler for brands to offset their campaigns.
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]
