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Event details

Summer Senior Executives Academy

26 June 2016 - 29 June 2016 - Brussels, Belgium

egta offices

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About the event

TV thrives: a strong image for your sales house and for television advertising in the digital era.

Building cross-platform offers that answer clients’ demand for more creativity, transparency, efficiency and brand integration.


The ESEA is designed as an advanced programme, strategic in nature, and a real mind opener for Executives in management positions within TV sales houses, where the rhythm of work rarely allows for time to look out for inspiration in Europe.


The ESEA offers a unique inspirational agenda for Managers and team leaders who aspire to have a deep knowledge of the television business and a deep impact on the strategy of their company.


The participatory approach of the training puts the “students” at the centre, with a focus on both their personal experience and the knowledge of their counterparts throughout Europe.


Its aim is to help Managers craft strategies for business growth and acquire a vision to drive change in their internal sales structures, no matter which department they are heading.


Over three days, TV and advertising experts tackle important issues impacting the daily job of the different departments within a sales house. Each day is guided by a mentor, who puts his/her knowledge and experience at the service of the “students”.


To guarantee interaction, the group is limited to 20 participants.  - FULLY BOOKED - REGISTRATIONS ARE CLOSED


Training cost: 2000€ (Please communicate the invoicing address to [email protected])


Hotel booking: please fill in this form and return it to [email protected]


Timings for your travel arrangements : We will start on Sunday at 15h (this session is part of the programme) and will finish on Wednesday at 14h45.

Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39