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Event details

Business Fundamentals Academy

13 February 2017 - 15 February 2017 - Brussels

egta offices, Brussels, Belgium

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About the event

egta offers for the first time a training designed to specifically meet the needs of markets and companies which have not yet (or have just) started to transform to meet the challenges and opportunities of the digital world and are looking to equip their teams with the relevant tools and knowledge while making the most of their traditional business. 



The total cost of the training is 155€. This includes two lunches, two networking diners. Each participant needs however to cover their own travel and accommodation costs. Should this price limit your ability to participate in this training, please contact Katty Roberfroid to discuss a potential solution ([email protected])


A limited group

Only 25 participants are accepted for this Academy. This limited size of the group allows not only for in-depth discussions and very hands-on interaction but offers also a unique networking and benchmarking opportunity. Participants will not only learn from our very experienced speakers but also from their colleagues coming from all over Europe who are facing similar challenges and are eager to discuss problems concretely.


Focus on optimization of revenues

egta’s training cycles are unique in that they are targeted specifically at sales houses and their daily business to optimise revenues around television content, be it linear or online.  



1. Easyhotel Brussels City Centre (3 minutes walk to the egta offices)

Rue d’ Argent 1 – B-1000 Brussels

T: +31 (0) 70-5690044


Prices range from 57 to 84€ per night per room according to the room type (breakfast not included – add. 8€/day)

To book your room, please fill in this booking form and send it back to [email protected]


2. Marivaux Hotel (10 minutes walk to the egta offices)

Boulevard Adolphe Max, 98 – B-1000 Brussels

Tel : +32 22 227 03 00

Club room: 135€/night (breakfast included)

Harmony room: 155€/night (breakfast included)

To book your room, please send an email to [email protected] and make sure to mention: egta to get this rate.


Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 14
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39