4 Sales
Type: TV
Country: United Kingdom
Address: 124, Horseferry Road – London, SW 1P 2TX - UK
Phone: +44 207 306 6440
Website: https://www.4sales.com/
Stakeholders: Statutory Corporation, Government owned
Status of the company: Owned by the channel
Type of company: Public
Number of employees: 1000
Contact details
CEO of the sales house/Head of Sales dpt
Name: Alex Mahon
Title: CEO
Contact person
Name: Dale Micklewright
Reference person
Chief Operating Officer: Jonathan Allan
Chief Product Officer: Dave Cameron
Chief Revenue Officer: Verica Djurdjevic
Chief Marketing Officer: Zaid Al-Qassab
Chief Consumer & Strategy Officer: Sarah Rose
Director of Communication & Corporate Affairs: James Macleod
Director of Commercial Affairs: Martin Baker
Head of Sales Operations: Barry John
Head of Digital, Partnerships & Innovation: John Lewis
Market data
Ownership/status of the TV channels commercialised by the sales house: Private + Public
Type of TV channels commercialised by the sales house: Combination of Free-to-air, Paid, Thematic
Names of TV channels commercialised by the sales house: Channel 4, 4Seven, E4, More4, Film4, 4 Music, Box Hits, Box Upfront, Kerrang TV, Kiss TV, Magic TV, The Box, BT OOH, BT sport 1, 2 & 3 Dave, Drama, Eden, HGTV, Really Watch, Yesterday
Other media commercialised by the sales house:
Publishers’ websites: Individual channels
Video streaming services (VOD, catch-up): All4, UKTV Play, BT Sport on demand
Other: Pl4y; creative department, 4studio, 4ventures
Audience share of the channels commercialised by your sales house
Total (linear TV + VOSDAL): 15.99%
Source: BARB/Techedge 2019 full year
Sales house’s market share:
Total (TV): 28.3%
