Contact details

CEO of the sales house/Head of Sales dpt

Name: Jeroen Bronselaer

Title: CEO

Contact person

Name: Melissa Adriaensens

Email: [email protected]

Reference person

Head of Sales: Bart Demeulenaere

Head of Marketing: Elise Matthys

Director Business Intelligence : Jeroen Coeymans

Head of Communication / PR: Liesbeth Reper

Head of European Affairs / Head of Legal: Liesbet Hauben

Head of Pricing / Revenue Optimisation: Jochen Houbrechts

Head of Digital: Wim Staelens

Head of Digital Advertising : Brenda Liebens

Head of Special Special Formats: Bart Demeulenaere

Head of Commercial Research : Sofie Rutgeerts

Market data

Activities
 
Ownership/status of the TV channels/radio stations commercialised by the sales house:Private
 
Type of TV channels commercialised by the sales house: Free-to-air, Paid & Thematic

Names of TV channels commercialised by the sales house: Play 4, Play 5, Play 6, Play 7, Njam!
 
Other media commercialised by the sales house:
 
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): VIER.be, VIJF.be, ZES.be, wtfock.be
Video streaming services (VOD, catch-up): Go Play
Other: SBS Smart AD: Native Nation
 

Market position

Audience share of the channels commercialised by your sales house
Total (linear TV): 23,1%
Source: CIM TV Study North, PRP 18-54 / 17-24u/ VIER+VIJF+ZES+DISC+TLC+NJAM
 
Sales house’s market share:

Total (TV): 31,2%
Source: Pige Nielsen 2019, gross advertising figures