SBS Belgium

Type: TV
Country: Belgium
Address: Harensesteenweg 224 – 1800 Vilvoorde
Phone: +32 2 712 56 38
Website: http://www.sbsbelgium.be/
Stakeholders: Telenet
Status of the company: Independent
Type of company: Private
Number of employees: 136
Contact details
CEO of the sales house/Head of Sales dpt
Name: Jeroen Bronselaer
Title: CEO
Contact person
Name: Melissa Adriaensens
Email: [email protected]
Telephone: +32 2 712 56 38
Reference person
Head of Sales: Bart Demeulenaere
Head of Marketing: Elise Matthys
Director Business Intelligence : Jeroen Coeymans
Head of Communication / PR: Liesbeth Reper
Head of European Affairs / Head of Legal: Liesbet Hauben
Head of Pricing / Revenue Optimisation: Jochen Houbrechts
Head of Digital: Wim Staelens
Head of Digital Advertising : Brenda Liebens
Head of Special Special Formats: Bart Demeulenaere
Head of Commercial Research : Sofie Rutgeerts
Market data
Activities
Ownership/status of the TV channels/radio stations commercialised by the sales house:Private
Type of TV channels commercialised by the sales house: Free-to-air, Paid & Thematic
Names of TV channels commercialised by the sales house: Vier, Vijf, Zes, Discovery, TLC, njam!, Play Sports
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): VIER.be, VIJF.be, ZES.be, wtfock.be
Video streaming services (VOD, catch-up): Play Sports
Other: SBS Smart AD: Native Nation
Market position
Audience share of the channels commercialised by your sales house
Total (linear TV): 23,1%
Source: CIM TV Study North, PRP 18-54 / 17-24u/ VIER+VIJF+ZES+DISC+TLC+NJAM
Sales house’s market share:
Total (TV): 31,2%
Source: Pige Nielsen 2019, gross advertising figures