How to make your favourite medium shine: representatives of radio advertising trade bodies shared their creative ideas on how to promote radio/audio in Covid-19 times.
In a post-Covid19 world where confinement has acted as an accelerator for existing trends and changes, how can marketers grow their brands and increase their sales, while offering a better user experience and possibly contributing to a better society?
Buyer's expectations from online audio with Triton Digital
15 September 2020
Radio
ONLINE ZOOM MEETING
Insights on investments in online audio, current buyer’s expectations towards publishers and the barriers to overcome to increase investment in digital audio.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
Bauer insights on pressing issues radio is facing during the covid-pandemic
27 April 2020
Radio
ONLINE ZOOM MEETING
Bauer insigths on their experiences on radio sales tactics they deployed as an immediate response to the COVID-19 crisis; how they maintain and develop client and agency relationships during lockdown; & what are their plans for a long-term recovery during the Q3-Q4 and beyond.
Peter Fiels showcased a set of arguments that broadcasters could present to the management of their clients (CEO, CFO-level) to strengthen their commitment to advertising in a downturn.
Effects of COVID-19 crisis on media consumption with Nielsen
16 April 2020
TV & Radio
ONLINE ZOOM MEETING
focus on the effects of COVID-19 crisis on media consumption, audience measurement services and the potential action points that broadcasters should focus on in order to adapt their businesses to this new market situation.
How Italian companies are tackling the covid crisis
7 April 2020
TV & Radio
ONLINE ZOOM MEETING
Insights exchanges from egta's Italian baord members about the reality of their market, their initiatives and acquired expertise as well as share possible recommendations for the future.
The European Affairs Group (EAG) is a network of legal experts who gather four times a year for a dedicated workshop in which egta members discuss the regulatory issues of the moment and define the association’s lobbying priorities and policy objectives.
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