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Events

Event

Annual CEO Summit

Tv & Radio

9 June 2016 - 10 June 2016

Cologne, IP Deutschland

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Event

EAG 45 - European Affairs Group

Tv & Radio

18 February 2016

Brussels, Belgium

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Training

Summer Senior Executives Academy

TV

28 June 2015 - 1 July 2015

Brussels, egta

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Event - Session

PEPP.TV Meeting - PEPP.TV Meeting

29 October 2015 - 30 October 2015

New York

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Study trip - Session

Study Trip to NY - TV SESSIONS

25 October 2015 - 29 October 2015

New York

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Event - Presentation

CEO & Top Execs' Summit 2018 Madrid - by Kaleidoko

17 May 2018 - 18 May 2018

Madrid, Spain

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Event - Presentation

CEO & Top Execs' Summit 2018 Madrid - by Omnicom

17 May 2018 - 18 May 2018

Madrid, Spain

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Event - Presentation

Market Intelligence Meeting 2018 - by Ebiquity

1 February 2018

Vienna, Austria

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Event - Presentation

Marketing & Sales Meeting - by Ebiquity

5 October 2017

Dublin - Ireland

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Event - Presentation

Marketing & Sales Meeting - by ProSiebenSat.1, Mediaset

5 October 2017

Dublin - Ireland

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Event - Presentation

Marketing & Sales Meeting - by ProSiebenSat.1

5 October 2017

Dublin - Ireland

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Event - Presentation

Marketing & Sales Meeting - by TV4 Sales (Sweden)

5 October 2017

Dublin - Ireland

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Event - Presentation

CEO & Top Execs' Summit - Stockholm - by The Global TV Group

8 June 2017 - 9 June 2017

Stockholm, Sweden

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Event - Presentation

EAG 46 - European Affairs Group - by egta

28 April 2016

Brussels, Belgium

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Publications

Request on TV channels targeting youth (TV)

This request looks into how young people (15-25 years) are targeted in media today, and specifically about the prevalence of youth TV channels.

Category: Requests

Date: 4 September 2019

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Request on Sales House Structure and Creative Departments (TV)

This request looks at the organisational structures of sales houses, as well as the structure of creative departments

Category: Requests

Date: 3 September 2019

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Request on Zero ratings (TV)

This request looks into how zero-rated spots are priced and what the prevalence of zero ratings is in various markets

Category: Requests

Date: 30 August 2019

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Request on Training Courses for Agencies and Advertisers (TV)

This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.

 

Category: Requests

Date: 9 July 2019

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Request on shortening ad breaks (TV)

This request looks into different initiatives on shortening the ad load

 

 

Category: Requests

Date: 28 June 2019

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Request on Addressable TV planning/self-service tool (TV)

This request looks at the availability of addressable TV among members, and specifically whether a planning/self-service tool for addressable TV campaigns is in use.

Category: Requests

Date: 18 June 2019

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Request on Planning & Yield Management Software (TV)

Request recommending softwares for total video planning and yield management/price optimisation.

Category: Requests

Date: 20 March 2019

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Request on Third-Party Data Tracking on Broadcasters’ Websites (TV)

This request explores broadcasters’ approaches and policies towards third-party cookie data collection and how they ensure compliance with GDPR

Category: Requests

Date: 22 February 2019

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Request on TV audience buying

egta request looking at audience buying and audience segmentation in order to provide a benchmarking on this innovation.

Category: Requests

Date: 14 January 2019

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Request on daily average advertising time, sell-out rates and average spot length

Requests about average advertising time, sell-out rates and average spot lengths among member companies.

Category: Requests

Date: 1 November 2018

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Request quality KPIs used on top of audience figures for programming decision (TV)

A request providing insights on the potential additional quality KPIs used by broadcasters to decide on the relevance of a programme, on top of audience figures.

Category: Requests

Date: 22 August 2018

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Request on ad break ratings (TV)

An overview of sales houses' practice on the incusion or exclusion of bumpers and channels visuals within the ad break ratings.

Category: Requests

Date: 20 July 2018

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Request on branded content business model (TV)

A request looking at how do sales houses organise their branded content work, how independently is the dedicated department working and do they hire freelancers.

Category: Requests

Date: 13 July 2018

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Request on Product placement and branded content revenue share and effectiveness (TV)

A request providing a broader overview of the revenue share and effectiveness of product placement and branded content formats for sales houses across the egta network.

Category: Requests

Date: 28 June 2018

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Request sponsorship pricing and reporting (TV)

egta request on the basis used by sales house to price and report sponsorship formats.

Category: Requests

Date: 8 June 2018

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Request on HD channels (TV)

egta request on the reasons for TV channels to switch from SD to HD

Category: Requests

Date: 31 May 2018

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Request on online spin-off and extensions of TV series and shows

egta survey looking at online spin-offs (online series derived and featuring one or several characters from a TV series) and extensions (app, game, website, videos, etc.) of TV series and shows, and the related monetisation opportunities.

Category: Requests

Date: 3 May 2018

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Request on online video ad platforms (TV)

egta request on publishers' experiences with different ad platforms used to monetize online video (standard and programmatic).

Category: Requests

Date: 19 April 2018

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Request on prime time advertising (TV)

egta request on prime time definition and adload

Category: Requests

Date: 13 April 2018

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Request on special advertising formats (TV)

egta request looking into the weight and evolution of special advertising formats within sales houses' total TV advertising revenue

Category: Requests

Date: 9 April 2018

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Request on third party data tracking (TV)

egta request looking at rules and policies implemented by sales houses on data sharing and third party data tracking

Category: Requests

Date: 5 April 2018

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Request on display ad platforms (TV)

egta request on the various display ad platforms used by publishers in the egta network.

Category: Requests

Date: 12 March 2018

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Request on gaming and betting advertisers (TV)

egta request on gaming and betting advertisers and the kind of TV programmes they sponsor in different markets.

Category: Requests

Date: 9 March 2018

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Compilation of material on the complementarity of OTT and linear TV (TV)

egta compilation of articles, presentations and studies on the complementarity of OTT and linear TV in times of anxiety from broadcasters to cannibalize their core revenues.

Category: Requests

Date: 7 March 2018

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Compilation of material on the application of blockchain in advertising and marketing (TV)

egta compilation of articles and studies on how will blockchain be applied to advertising and marketing, going through the potential challenges, opportunities and impact.

Category: Requests

Date: 7 March 2018

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Survey on ad-skipping (TV)

egta survey looking at the possibilities that are offered to viewers to watch TV programmes in time-shift, and at the related issue of ad-skipping.

Category: Requests

Date: 7 December 2017

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Compilation of material on the impact of short vs long ad breaks (TV)

egta compilation of articles and studies on the impact of ad break length on advertivising impact such as brand recall, memorization and acceptance.

Category: Requests

Date: 28 November 2017

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Compilation of cases of advertisers cutting on Digital investments (TV)

egta compilation of cases featuring advertisers who shifted their advertising investment from Digital back to TV.

Category: Requests

Date: 28 November 2017

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Survey on TV Audience Measurement pricing model and transparency (TV)

egta survey looking at how TV Audience Measurement bodies price their services to broadcasters and how transparent they are with their fee structure.

Category: Requests

Date: 28 November 2017

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Compilation of national rules on technical sponsorship credits in sports event (TV)

List of the main restrictions that apply to the sponsorship of technical partners (e.g. official timekeeper of a competition) in sports events.

Category: Requests

Date: 1 September 2017

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Compilation on innovative advertising (TV)

Compilation of innovative creative TV advertising cases.

Category: Requests

Date: 29 August 2017

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Survey on TV spot length indices (TV)

egta survey looking at sales houses' pricing policy for standard TV spot lengths (spot length price indices).

Category: Requests

Date: 28 August 2017

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Survey on behavioural targeting (TV)

egta survey looking at sales houses' usage of TV targeting products allowing to move beyond age and gender demographics to behavioural target groups.

Category: Requests

Date: 28 August 2017

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Survey on TV broadcasters' relationship with telecommunication operators (TV)

egta survey looking at TV broadcasters' relationship with telecommunication operators.

Category: Requests

Date: 31 March 2017

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Survey on TV ad spend split per age group (TV)

egta compilation on the split of TV ad spend per age group (and/or other types of groups), with an emphasis on elder target groups – the so called ‘grey audience’.

Category: Requests

Date: 30 March 2017

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Survey on TV sponsorship's sales process (TV)

egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).

Category: Requests

Date: 29 March 2017

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Survey on sales house structure (TV)

egta survey looking at the organisational structure of TV sales houses.

Category: Requests

Date: 17 February 2017

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egta insight No8: Making data work for TV

egta overview on data strategies for TV.

 

Click here to download.

Category: egta insights

Date: 1 February 2017

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Survey on revenue diversification (TV)

egta survey looking at TV sales houses's revenue sources from non-media activities.

Category: Requests

Date: 20 January 2017

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Survey on booking tools and workflow (TV)

egta survey looking at the existing booking tools for TV airtime sales made available by sales houses to their clients, including information on tools's functionalities.

Category: Requests

Date: 19 January 2017

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Survey on time-shifted viewing (TV)

egta survey evaluating the possibilities for viewers to time-shift TV programmes and assessing the impact of time-shifted viewing (TSV) on the advertising market, mainly with regards to ad skipping.

Category: Requests

Date: 8 September 2016

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egta survey on fidelity/loyalty index (TV)

egta survey looking at the use of fidelity/loyalty index in terms of viewership to improve programme grid's planning and forecasting.

Category: Requests

Date: 30 August 2016

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egta survey on business intelligence and analytics tools (TV & Radio)

egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.

Category: Requests

Date: 1 June 2016

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egta survey on the ROI of TV compared to other media's ROI (TV)

A compilation of presentations and studies including figures and insights proving that TV has a greater ROI than any other media.

Category: Requests

Date: 20 May 2016

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JICs in Europe (TV)

A compilation containing information on the structure and financing of Joint Industry Committees (JICs) in Europe

Category: Requests

Date: 29 April 2016

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egta compilation on pre-rolls effectiveness

A compilation of studies and press articles proving that native digital advertising - video ads specifically designed for digital use - is more effective than linear TV spots used on digital devices as pre-, mid- or post-rolls.

Category: Requests

Date: 29 April 2016

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egta survey on premium positions in ad breaks (TV)

egta survey looking at the price policy for premium positions in the advertising break (first, second, second to last and last spots in the break)

Category: Requests

Date: 14 April 2016

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egta survey on prime time slot efficiency (TV)

egta was looking for pieces of research / studies / figures to prove the efficiency of prime time slots vs. other day parts.

 

Category: Requests

Date: 23 February 2016

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egta survey on monitoring tools (TV)

egta is looking at media monitoring tools/software that allow users to have direct access to pre-selected data such as press articles on specific topics, market data, specific studies etc.

Category: Requests

Date: 17 February 2016

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egta survey on L'Oréal 2016 budget (TV)

Category: Requests

Date: 12 February 2016

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egta survey on IT solutions (TV)

egta gathered information on IT solutions used by sales houses across Europe and beyond.

Category: Requests

Date: 7 October 2015

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egta survey on autopromo campaigns

egta compiled information on different auto-promotion campaigns carried out by its members.

Category: Requests

Date: 7 October 2015

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egta survey on news viewing times trends

egta gathered information on the trends of news viewing times in Europe

Category: Requests

Date: 7 October 2015

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egta answers the AVMS consultation

The European Commission is preparing a review of the Audiovisual Media Services Directive (AVMSD).

Category: EU News

Date: 30 September 2015

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Online platforms consultation

European Commission has opened a consultation on online platforms, cloud & data and liability of intermediaries.

Category: EU News

Date: 24 September 2015

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egta survey on creative spots & special ads (TV)

egta compiled a wide number of crative spots and special ads (2010 - 2015).

Category: Requests

Date: 1 September 2015

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Energy efficiency labelling

European Commission has published a draft energy efficiency labelling regulation.

Category: EU News

Date: 15 July 2015

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egta survey on virtual advertising & product placement (TV)

egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.

Category: Requests

Date: 26 March 2015

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egta survey on companies negotiating as one client (TV)

egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.

Category: Requests

Date: 18 February 2015

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egta survey on OTT services in Europe (TV)

This compilation includes an overview of over-the-top services in Europe.

Category: Requests

Date: 8 January 2015

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egta survey on zero-rating spot GRP rule (TV)

egta compiled information on zero-rating GRP rule.

Category: Requests

Date: 1 January 2015

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egta survey on VOD & catch-up TV content distribution (TV)

egta compiled information on different content distinction measures used in VOD and catch-up TV.

Category: Requests

Date: 19 November 2014

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egta survey on YouTube vs. broadcasters' pre-rolls (TV)

egta compiled information on pre-rols offered by YouTube and broadcasters.

Category: Requests

Date: 7 October 2014

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egta survey on sales houses' measurement of total audience (TV)

egta compiled information on the measurement of total TV audience.

Category: Requests

Date: 18 February 2014

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egta survey on HbbTV (TV)

egta compilation on HbbTV (TV).

Category: Requests

Date: 4 December 2013

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egta survey on various types of sponsorship (TV)

egta compiled information on different types of sponsorship used by its member sales houses.

Category: Requests

Date: 2 July 2013

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egta survey on web-TV (TV)

This compilation includes information on web-TV across Europe (25 markets) and beyond (South Africa).

Category: Requests

Date: 13 April 2013

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egta survey on cross-channel promotion (TV)

egta gathered information on cross-channel promotion across Europe and beyond.

Category: Requests

Date: 5 February 2013

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egta survey on research department structure (TV)

This compilation includes information regarding research departmen structures in egta member companies.

Category: Requests

Date: 24 January 2013

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egta survey on product placement (TV)

egta compiled information on the use of product placement by its member sales houses.

Category: Requests

Date: 4 December 2012

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egta survey on non-spot revenues (TV)

This compilation includes information on non-spot revenue in Europe.

Category: Requests

Date: 26 July 2012

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egta survey on web-TV measurement (TV)

egta compiled information on measurement methods relating to Web-TV.

Category: Requests

Date: 5 March 2012

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egta survey on car industry adspend evolution (TV)

egta compiled information on the evolution of Tv adspend of car industry.

Category: Requests

Date: 24 February 2012

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egta survey on online video ad blockers (TV)

egta gathered information on on the use of online ad blockers and their impact on the online video business.

Category: Requests

Date: 17 February 2012

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egta survey on VOD ad formats (TV)

egta gathered information on VOD ad formats used by its members.

Category: Requests

Date: 24 November 2011

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egta survey on rate card / target groups (TV)

egta gathered information on different rate card systems and target groups.

Category: Requests

Date: 18 October 2011

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egta survey on local / regional ad windows (TV)

egta compiled information on local and regional advertising across Europe.

Category: Requests

Date: 20 September 2011

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Market data (Radiofocus & TVDB)

Austria

Type: TVDB

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Belgium South

Type: TVDB

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Croatia

Type: TVDB

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Czech Republic

Type: TVDB

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Estonia

Type: TVDB

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Ireland

Type: TVDB

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Georgia

Type: TVDB

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Germany

Type: TVDB

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Hungary

Type: TVDB

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Iceland

Type: TVDB

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Italy

Type: TVDB

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Kazakhstan

Type: TVDB

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Netherlands

Type: TVDB

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Pan-European

Type: TVDB

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Poland

Type: TVDB

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Belgium North

Type: TVDB

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Russia

Type: TVDB

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South Africa

Type: TVDB

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Spain

Type: TVDB

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Sweden

Type: TVDB

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Switzerland

Type: TVDB

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Ukraine

Type: TVDB

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United Kingdom

Type: TVDB

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Bulgaria

Type: TVDB

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Canada (English)

Type: TVDB

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Canada (Québec)

Type: TVDB

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Denmark

Type: TVDB

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Finland

Type: TVDB

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France

Type: TVDB

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Latvia

Type: TVDB

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Lithuania

Type: TVDB

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Morocco

Type: TVDB

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Norway

Type: TVDB

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Portugal

Type: TVDB

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Romania

Type: TVDB

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Serbia

Type: TVDB

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Slovenia

Type: TVDB

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Turkey

Type: TVDB

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COMPARATIVE TABLES

Type: TVDB

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Iran

Type: TVDB

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South Korea

Type: TVDB

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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