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Events

Event - Presentation

Marketing & Sales Meeting - by Goldbach Media

13 October 2016

Budapest

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Publications

Request on ad break ratings (TV)

An overview of sales houses' practice on the incusion or exclusion of bumpers and channels visuals within the ad break ratings.

Category: Requests

Date: 20 July 2018

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Request on prime time advertising (TV)

egta request on prime time definition and adload

Category: Requests

Date: 13 April 2018

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Compilation of material on the impact of short vs long ad breaks (TV)

egta compilation of articles and studies on the impact of ad break length on advertivising impact such as brand recall, memorization and acceptance.

Category: Requests

Date: 28 November 2017

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egtabite 165: Winning friends and influencing people: a creative approach to the commercial break

This week’s egtabite features an innovative approach to the traditional ad break, turning it into a live performance seamlessly integrated into television programming. The concept combines native advertising and influencer marketing, delivering maximum viewer attention and thereby ensuring that people stay engaged right through the break.

Category: egtabites

Date: 17 February 2017

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egta survey on premium positions in ad breaks (TV)

egta survey looking at the price policy for premium positions in the advertising break (first, second, second to last and last spots in the break)

Category: Requests

Date: 14 April 2016

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egta survey on prime time slot efficiency (TV)

egta was looking for pieces of research / studies / figures to prove the efficiency of prime time slots vs. other day parts.

 

Category: Requests

Date: 23 February 2016

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egtabite 30: All 21: Publitalia '80 simultaneously airs 60 second spot on all its channels

In the search for new innovative ideas to add value to their channels, one of egta’s members, Publitalia (the sales house for Mediaset) launched a new concept called “All 21”. On the 23rd of September Publitalia launched a 60 second spot that ran simultaneously across all seven of its channels (Canale 5, Italia 1, Retequattro, DTT La5, Mediaset Extra, Iris and TopCrime). A spot aired at 9pm every night under these conditions can reach on average 10,000,000 viewers with an audience share of more than 30%. This technique also guarantees a broader target audience.

Category: egtabites

Date: 18 October 2013

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Market data (Radiofocus & TVDB)

Austria

Type: TVDB

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Belgium South

Type: TVDB

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Croatia

Type: TVDB

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Czech Republic

Type: TVDB

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Estonia

Type: TVDB

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Ireland

Type: TVDB

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Georgia

Type: TVDB

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Germany

Type: TVDB

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Hungary

Type: TVDB

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Iceland

Type: TVDB

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Italy

Type: TVDB

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Kazakhstan

Type: TVDB

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Netherlands

Type: TVDB

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Pan-European

Type: TVDB

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Poland

Type: TVDB

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Belgium North

Type: TVDB

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Russia

Type: TVDB

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South Africa

Type: TVDB

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Spain

Type: TVDB

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Sweden

Type: TVDB

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Switzerland

Type: TVDB

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Ukraine

Type: TVDB

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United Kingdom

Type: TVDB

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Bulgaria

Type: TVDB

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Canada (English)

Type: TVDB

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Canada (Québec)

Type: TVDB

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Denmark

Type: TVDB

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Finland

Type: TVDB

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France

Type: TVDB

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Latvia

Type: TVDB

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Lithuania

Type: TVDB

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Morocco

Type: TVDB

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Norway

Type: TVDB

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Portugal

Type: TVDB

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Romania

Type: TVDB

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Serbia

Type: TVDB

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Slovakia

Type: TVDB

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Slovenia

Type: TVDB

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Turkey

Type: TVDB

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COMPARATIVE TABLES

Type: TVDB

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Belgium South

Type: Radiofocus

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Finland

Type: Radiofocus

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France

Type: Radiofocus

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Germany

Type: Radiofocus

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Hungary

Type: Radiofocus

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Italy

Type: Radiofocus

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Morocco

Type: Radiofocus

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Netherlands

Type: Radiofocus

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Romania

Type: Radiofocus

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Russia

Type: Radiofocus

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Slovakia

Type: Radiofocus

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Luxembourg

Type: Radiofocus

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South Africa

Type: Radiofocus

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Sweden

Type: Radiofocus

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Switzerland

Type: Radiofocus

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Turkey

Type: Radiofocus

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United Kingdom

Type: Radiofocus

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Poland

Type: Radiofocus

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Iceland

Type: Radiofocus

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Denmark

Type: Radiofocus

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Belgium North

Type: Radiofocus

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Iran

Type: TVDB

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South Korea

Type: TVDB

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Austria

Type: Radiofocus

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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