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Events

Event - Presentation

CEO & Top Executives Summit AGM 45 - by Nielsen

6 June 2019 - 7 June 2019

Prague, Czech Republic

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Event - Presentation

CEO & Top Execs' Summit 2018 Madrid - by egta

17 May 2018 - 18 May 2018

Madrid, Spain

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Event - Presentation

Market Intelligence Meeting 2018 - by egta

1 February 2018

Vienna, Austria

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Event - Presentation

Market Intelligence Meeting 2018 - by Triton Digital

1 February 2018

Vienna, Austria

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Event - Presentation

Market Intelligence Meeting 2018 - by EMG, Mediascope

1 February 2018

Vienna, Austria

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Event - Presentation

Market Intelligence Meeting 2018 - by RAJAR

1 February 2018

Vienna, Austria

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Event - Presentation

CEO & Top Execs' Summit - Stockholm - by Nielsen Audio

8 June 2017 - 9 June 2017

Stockholm, Sweden

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Event - Presentation

Market Intelligence Meeting - by Rai Pubblicità

2 February 2017

Rome

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Event - Presentation

Market Intelligence Meeting - by Ipsos

2 February 2017

Rome

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Event - Presentation

Market Intelligence Meeting - by Bauer Media Norway

2 February 2017

Rome

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Publications

egta insight: radio audience measurement

This report offers an overview of the methodologies used to measure radio across Europe and is an update of the 2015 edition of this publication. egta’s objective is to give readers a better understanding of the range of techniques and technologies in use, offer insights into the effects of introducing electronic measurement, and outline the key discussions on possible radio audience measurement development scenarios.
 

Category: egta insights

Date: 1 February 2018

egta insight No6: Online Audio Hybrid Audience Measurement

This report sets out the changing landscape of online audio and explores the new audience measurement techniques that are being applied to the medium. Sample-based and census-level measurement methodologies are being deployed to measure online audio listening, in some cases in combination to provide a holistic view of the audience across analogue and digital channels. So-called hybrid methodologies, which link sample and census data together, are in their infancy, with the first such project launched in Germany in late 2015. This report also highlights developments in France and the US, featuring interviews with a number of leading experts in the field.

Category: egta insights

Date: 29 January 2016

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egta insight: Radio Audience Measurement in Europe

This report offers an overview of the methodologies used to measure radio across Europe. egta’s objective is to give readers a better understanding of the range of techniques and technologies in use, and insights into the effects of introducing electronic measurement. Radio Audience Measurement is carried out either by declarative means (day-after recall (DAR) or diaries) or through the use of electronic (passive) technology. The current state of play in Europe can be found in Figure 01. This report also contains an analysis of the benefits and limitations of each methodology. The document includes a more in-depth look at several markets that have introduced or that have run trials of electronic measurement. The US uses the Nielsen trademarked Personal People Meter (PPM) for radio in a number of the country’s largest designated market areas (DMAs), with diaries for the remaining DMAs. Electronic measurement has been introduced for the radio advertising currency in a number of European countries, including Switzerland, Denmark, Norway and Sweden, and tests have been carried out in several other markets. Representatives from the Netherlands, Sweden and Italy – all countries that have recently introduced or trialled new methodologies – provided interviews for this document, which also draws on multiple reports, forecasts and estimates, data from egta members and a telephone survey of audience measurement institutes in order to compile the necessary data.

Category: egta insights

Date: 1 May 2015

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egtabite 65: Sky Radio Group’s innovative listening statistics app

In today’s competitive media environment it is more important than ever to be closely in contact with clients and create as many touchpoints with them as possible. In this spirit Sky Radio Group, Netherlands (SRG) developed an easily accessible tool - SRG update app, which serves not only for marketing and sales purposes but also as a promotional tool for Sky Radio Group’s portfolio of media. The app is aimed at clients – agencies and advertisers - by delivering directly to their hands, up-to-date listening figures, alongside rate card information for the popular stations Sky Radio and Radio Veronica, classical music station Classic FM, innovative online audio platform MYradio and the group’s online display advertising.

Category: egtabites

Date: 19 September 2014

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egtabite 52: Triton Digital’s Webcast Metrics®: levelling the playing field between digital audio and traditional radio

The radio industry, especially in the digital age, requires established and reliable metrics to support the planning, buying and selling of inventory. At egta’s recent Radio Advertising Innovations Meeting, Triton Digital showcased Webcast Metrics, the industry standard for online audio audience measurement. Webcast Metrics provides buyers with credible third-party metrics using an industry standard that is relied upon by advertising agencies, sales houses and buyers of all sizes.  The comparable data provided by Webcast Metrics facilitates both digital and terrestrial media buying, contributing to the growth of the online audio marketplace and helping marketers better understand the changing audio landscape and radio’s strong position within it.

Category: egtabites

Date: 11 April 2014

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Market data (Radiofocus & TVDB)

Belgium South

Type: Radiofocus

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Finland

Type: Radiofocus

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France

Type: Radiofocus

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Germany

Type: Radiofocus

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Hungary

Type: Radiofocus

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Italy

Type: Radiofocus

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Morocco

Type: Radiofocus

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Netherlands

Type: Radiofocus

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Romania

Type: Radiofocus

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Russia

Type: Radiofocus

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Slovakia

Type: Radiofocus

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Luxembourg

Type: Radiofocus

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South Africa

Type: Radiofocus

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Sweden

Type: Radiofocus

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Switzerland

Type: Radiofocus

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Turkey

Type: Radiofocus

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United Kingdom

Type: Radiofocus

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Comparative tables

Type: Radiofocus

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Poland

Type: Radiofocus

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Iceland

Type: Radiofocus

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Denmark

Type: Radiofocus

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Belgium North

Type: Radiofocus

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Austria

Type: Radiofocus

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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