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Events

Event

EAG 48 - European Affairs Group

Tv & Radio

17 November 2016

Brussels, Belgium

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Event - Presentation

EAG 48 - European Affairs Group - by

17 November 2016

Brussels, Belgium

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Event - Presentation

EAG 48 - European Affairs Group - by

17 November 2016

Brussels, Belgium

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Event - Presentation

EAG 48 - European Affairs Group - by

17 November 2016

Brussels, Belgium

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Event - Presentation

EAG 48 - European Affairs Group - by

17 November 2016

Brussels, Belgium

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Event

EAG 47 - European Affairs Group

Tv & Radio

8 September 2016

Brussels, Belgium

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Event - Presentation

EAG 47 - European Affairs Group - by

8 September 2016

Brussels, Belgium

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Event

EAG 46 - European Affairs Group

Tv & Radio

28 April 2016

Brussels, Belgium

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Event - Presentation

EAG 46 - European Affairs Group - by egta

28 April 2016

Brussels, Belgium

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Event

EAG 45 - European Affairs Group

Tv & Radio

18 February 2016

Brussels, Belgium

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Event - Presentation

EAG 45 - European Affairs Group - by egta

18 February 2016

Brussels, Belgium

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Event - Presentation

EAG 45 - European Affairs Group - by egta

18 February 2016

Brussels, Belgium

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Event

EAG 45 - European Affairs Group

Tv & Radio

18 February 2016

Brussels, Belgium

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Event - Presentation

DigitalNext Meeting - by European Broadcaster Exchange

29 March 2019

Lisbon, Portugal

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Training - Presentation

MarCom Bootcamp - by Radio Canada/CBC, atmedia, TVN, Ster, RTL AdConnect, Antena/Intact, IP Österreich, IP Luxembourg, Publiespaña

25 June 2018 - 27 June 2018

Brussels, Belgium

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Event - Presentation

Market Intelligence Meeting 2018 - by egta

1 February 2018

Vienna, Austria

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Event - Presentation

CEO & Top Execs' Summit - Stockholm - by The Global TV Group

8 June 2017 - 9 June 2017

Stockholm, Sweden

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Event - Presentation

Annual CEO Summit - by IAB Europe & EACA

9 June 2016 - 10 June 2016

Cologne, IP Deutschland

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Event - Presentation

Annual CEO Summit - by Executive Vice President Governmental Affairs, RTL Group

9 June 2016 - 10 June 2016

Cologne, IP Deutschland

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Publications

Request on Training Courses for Agencies and Advertisers (TV)

This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.

 

Category: Requests

Date: 9 July 2019

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Broadcasters welcome P2B adoption

Broadcasters associations in Europe welcome the result of European Parliament’s vote on the ‘Platform-to-Business’ (or ‘P2B’) Regulation on 17 April.

Category: Press releases

Date: 17 April 2019

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Request on Third-Party Data Tracking on Broadcasters’ Websites (TV)

This request explores broadcasters’ approaches and policies towards third-party cookie data collection and how they ensure compliance with GDPR

Category: Requests

Date: 22 February 2019

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Request on HD channels (TV)

egta request on the reasons for TV channels to switch from SD to HD

Category: Requests

Date: 31 May 2018

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Survey on ad-skipping (TV)

egta survey looking at the possibilities that are offered to viewers to watch TV programmes in time-shift, and at the related issue of ad-skipping.

Category: Requests

Date: 7 December 2017

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egta EU brief on General Data Protection Regulation is now available!

In response to requests from egta members, our Regulatory and Public Affairs Department set out to produce a clear and precise overview of the most important aspects of the GDPR, addressed specifically to sales houses and broadcasters.

Category: EU News

Date: 16 November 2017

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Survey on TV sponsorship's sales process (TV)

egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).

Category: Requests

Date: 29 March 2017

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Connecting legislation and business: what you and your teams need to know

The European institutions are currently reviewing the main legislative text regulating the audiovisual industry at EU level: the Audiovisual Media Services Directive (AVMSD).  This short overview includes everything you need to know about these regulatory changes.

Category: EU Overviews

Date: 1 October 2016

egta survey on business intelligence and analytics tools (TV & Radio)

egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.

Category: Requests

Date: 1 June 2016

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JICs in Europe (TV)

A compilation containing information on the structure and financing of Joint Industry Committees (JICs) in Europe

Category: Requests

Date: 29 April 2016

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egta compilation on pre-rolls effectiveness

A compilation of studies and press articles proving that native digital advertising - video ads specifically designed for digital use - is more effective than linear TV spots used on digital devices as pre-, mid- or post-rolls.

Category: Requests

Date: 29 April 2016

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egta overview on black seconds and sponsorhip signs

egta following the Court of Justice of the European Union’s ruling in Case C-314/14 (Sanoma case), egta carried out a survey among its members in order to assess the potential effect of the decision on the European TV industry.

Category: EU Overviews

Date: 24 March 2016

egta overview on alcohol advertising rules

egta overview of EU and national restrictions with regard to alcohol advertising on TV.

Category: EU Overviews

Date: 1 March 2016

Car labelling consultation

egta answer to the public consultation to support the evaluation of the car labelling Directive.

Category: EU News

Date: 15 January 2016

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egta survey on IT solutions (TV)

egta gathered information on IT solutions used by sales houses across Europe and beyond.

Category: Requests

Date: 7 October 2015

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egta survey on news viewing times trends

egta gathered information on the trends of news viewing times in Europe

Category: Requests

Date: 7 October 2015

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egta survey on autopromo campaigns

egta compiled information on different auto-promotion campaigns carried out by its members.

Category: Requests

Date: 7 October 2015

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egta answers the AVMS consultation

The European Commission is preparing a review of the Audiovisual Media Services Directive (AVMSD).

Category: EU News

Date: 30 September 2015

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Online platforms consultation

European Commission has opened a consultation on online platforms, cloud & data and liability of intermediaries.

Category: EU News

Date: 24 September 2015

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egta survey on creative spots & special ads (TV)

egta compiled a wide number of crative spots and special ads (2010 - 2015).

Category: Requests

Date: 1 September 2015

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egta survey on IT solutions (RADIO)

These surveys compile information about the different software solutions and technologies used by radio sales houses to manage inventory, transact sales, and for other functions.

Category: Requests

Date: 7 August 2015

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Energy efficiency labelling

European Commission has published a draft energy efficiency labelling regulation.

Category: EU News

Date: 15 July 2015

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egta survey on radio driving traffic to the web (RADIO)

egta has compiled a series of useful cases on how radio can help boosting web activities.

Category: Requests

Date: 1 July 2015

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egta survey on virtual advertising & product placement (TV)

egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.

Category: Requests

Date: 26 March 2015

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egta overview on sponsorship and product visibility

Learn how, following the implementation of the EU directive into national legislations, the current regulatory framework around Europe tackles the issue of product visibility in sponsorship credits.

Category: EU Overviews

Date: 1 March 2015

egta survey on companies negotiating as one client (TV)

egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.

Category: Requests

Date: 18 February 2015

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egta overview on must-carry, must-offer and retransmission consent

Learn more about the EU regulation, situation in some egta member countries and recent developments on must-carry, must offer and retransmission consent.

Category: EU Overviews

Date: 1 February 2015

egta survey on OTT services in Europe (TV)

This compilation includes an overview of over-the-top services in Europe.

Category: Requests

Date: 8 January 2015

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egta overview on rules on e-cigarettes advertising

egta overview on the rules/guidance on e-cigarette advertising in place at the EU and national level after the adoption of the revised text of the Tobacco Products Directive in 2014.

Category: EU Overviews

Date: 1 January 2015

egta survey on zero-rating spot GRP rule (TV)

egta compiled information on zero-rating GRP rule.

Category: Requests

Date: 1 January 2015

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egta overview on self-promotion inclusion in the hourly limit

Learn how national legislation deals with self-promotion with regard to quantitative advertising limits.

Category: EU Overviews

Date: 1 December 2014

egta survey on VOD & catch-up TV content distribution (TV)

egta compiled information on different content distinction measures used in VOD and catch-up TV.

Category: Requests

Date: 19 November 2014

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egta overview on quantitative limits for TV advertising

egta overview on the national rules on quantitative limits to advertising now in place under Directive 2010/13/EU.

Category: EU Overviews

Date: 1 November 2014

egta survey on YouTube vs. broadcasters' pre-rolls (TV)

egta compiled information on pre-rols offered by YouTube and broadcasters.

Category: Requests

Date: 7 October 2014

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egta overview on gambling advertising regulation

Analysis of advertising restrictions for gambling services across the EU, including online gambling.

Category: EU Overviews

Date: 1 October 2014

egta overview on food and beverages advertising to children

information on statutory provisions regarding food and beverage advertising to children in national EU markets, including definitions of the term “children”.

Category: EU Overviews

Date: 1 September 2014

egta survey on sales houses' measurement of total audience (TV)

egta compiled information on the measurement of total TV audience.

Category: Requests

Date: 18 February 2014

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egta survey on wide-ranging media studies (TV & RADIO)

egta's compilation on on wide-ranging (media) questionnaires

Category: Requests

Date: 1 January 2014

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egta survey on HbbTV (TV)

egta compilation on HbbTV (TV).

Category: Requests

Date: 4 December 2013

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egta survey on various types of sponsorship (TV)

egta compiled information on different types of sponsorship used by its member sales houses.

Category: Requests

Date: 2 July 2013

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egta survey on web-TV (TV)

This compilation includes information on web-TV across Europe (25 markets) and beyond (South Africa).

Category: Requests

Date: 13 April 2013

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egtabite 02: Media Connect: an innovative form of lobbying applicable both at national and European level

European policy makers and broadcasters engage in dialogue on the future of the media industry

 

On 24 January 2013, egta and the ACT (Association of Commercial Television in Europe) held a joint event titled ‘Media Connect: creating & financing multi-screen content - regulation and the broadcaster’s day-to-day business.’ As egta found this event to be a real achievement, we wanted to share with you the success of this new initiative. If representatives from the European Commission found it useful, why wouldn’t your national regulators feel the same?

Category: egtabites

Date: 8 February 2013

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egta survey on cross-channel promotion (TV)

egta gathered information on cross-channel promotion across Europe and beyond.

Category: Requests

Date: 5 February 2013

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egta survey on research department structure (TV)

This compilation includes information regarding research departmen structures in egta member companies.

Category: Requests

Date: 24 January 2013

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egta survey on product placement (TV)

egta compiled information on the use of product placement by its member sales houses.

Category: Requests

Date: 4 December 2012

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egta survey on non-spot revenues (TV)

This compilation includes information on non-spot revenue in Europe.

Category: Requests

Date: 26 July 2012

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egta survey on web-TV measurement (TV)

egta compiled information on measurement methods relating to Web-TV.

Category: Requests

Date: 5 March 2012

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egta survey on car industry adspend evolution (TV)

egta compiled information on the evolution of Tv adspend of car industry.

Category: Requests

Date: 24 February 2012

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egta survey on online video ad blockers (TV)

egta gathered information on on the use of online ad blockers and their impact on the online video business.

Category: Requests

Date: 17 February 2012

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egta survey on VOD ad formats (TV)

egta gathered information on VOD ad formats used by its members.

Category: Requests

Date: 24 November 2011

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egta survey on rate card / target groups (TV)

egta gathered information on different rate card systems and target groups.

Category: Requests

Date: 18 October 2011

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egta survey on local / regional ad windows (TV)

egta compiled information on local and regional advertising across Europe.

Category: Requests

Date: 20 September 2011

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egta survey on compulsory messages (RADIO)

This compilations includes data on compulsory messages on radio in Europe.

Category: Requests

Date: 1 June 2010

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egta survey on sales houses' organisational structure (TV)

egta compiled information on the organisational structure of its member sales houses.

Category: Requests

Date: 12 May 2009

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Online gambling advertising

Category: Topics

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CO2 labelling for cars

Category: Topics

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Data protection and online behavioural advertising

Category: Topics

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Ban on advertising for tobacco products and rules on electronic cigarettes

Category: Topics

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Advertising for pharmaceutical products

Category: Topics

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The Audiovisual Media Services Directive

Category: Topics

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Advertising for alcoholic beverages

 

Category: Topics

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Compulsory information and warning messages in advertising

Category: Topics

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Must carry and retransmission fees

Category: Topics

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Media convergence

Category: Topics

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Advertising for HFSS food products

Category: Topics

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Market data (Radiofocus & TVDB)

Austria

Type: TVDB

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Belgium South

Type: TVDB

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Croatia

Type: TVDB

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Czech Republic

Type: TVDB

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Estonia

Type: TVDB

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Ireland

Type: TVDB

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Georgia

Type: TVDB

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Germany

Type: TVDB

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Hungary

Type: TVDB

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Iceland

Type: TVDB

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Italy

Type: TVDB

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Kazakhstan

Type: TVDB

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Netherlands

Type: TVDB

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Pan-European

Type: TVDB

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Poland

Type: TVDB

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Belgium North

Type: TVDB

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Russia

Type: TVDB

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South Africa

Type: TVDB

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Spain

Type: TVDB

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Sweden

Type: TVDB

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Switzerland

Type: TVDB

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Ukraine

Type: TVDB

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United Kingdom

Type: TVDB

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Bulgaria

Type: TVDB

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Canada (English)

Type: TVDB

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Canada (Québec)

Type: TVDB

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Denmark

Type: TVDB

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Finland

Type: TVDB

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France

Type: TVDB

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Latvia

Type: TVDB

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Lithuania

Type: TVDB

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Morocco

Type: TVDB

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Norway

Type: TVDB

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Portugal

Type: TVDB

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Romania

Type: TVDB

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Serbia

Type: TVDB

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Slovakia

Type: TVDB

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Slovenia

Type: TVDB

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Turkey

Type: TVDB

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COMPARATIVE TABLES

Type: TVDB

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Iran

Type: TVDB

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South Korea

Type: TVDB

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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