Category: EU News

Date: 6 March 2023

This survey looks at trends in the evolution of viewing figures of football events (the Euros and the World Cup) broadcast in Europe, the possible factors that may explain such trends and predictions for future viewing figures for the World Cup in 2022.

Category: Requests

Date: 25 November 2021

egta publishes its position on the Digital Services Act (DSA) proposal, accessible here.

This paper puts forward recommendations to ensure the DSA maintains the goalsof the proposal while safeguarding the advertising-funded model of TV and radio broadcasters:

• Display advertising should be understood as encompassing all formats;
• Onlineplatforms should be understood to include advertising servers;
• Hosting service providers should be required to comply with the consumer and privacy standards attached to the content disseminated, when displaying advertising;
• Online platforms and very large online platforms (VLOPs) when displaying advertising should provide further information, enabling recipients to understand the selection of one service or product over another.

Category: EU News

Date: 9 July 2021

egta publishes its position on the Digital Markets Act (DMA) proposal, accessible here.

The paper calls for the proposal to address the following points:

• Maintain a limited but clarified scope that reflects market realities by including digital voice assistants, connected TVsand web browsers;•Guarantee information transparencyacross the advertising value chain;
• Ensure gatekeepers provide fair access to datato TV and radio companies in relation to their own content while refraining from using it to compete with broadcasters;
• Prevent a take-it-or-leave it approach by gatekeepers to the prohibition of end-user data combination and to the obligation of data sharing to business users, by being gatekeepers to end-user consent;
• Enable independently mandated third-parties to access reliable and granular measurement data;
• Allow the interoperabilityof services and products online advertising designated by broadcasters with online platforms proprietary tools;
• Ensure broadcasters accessgatekeepers’ services and negotiate the monetisationof their content on these services, on fair and non-discriminatory general conditions;
• Prohibit gatekeepers’ capacity to rank more favourablytheir own servicesand third-party sponsored content.

Category: EU News

Date: 30 June 2021

Brussels, 22 June 2021

European media call on policymakers to further strengthen the Digital Services Act proposal and to ensure that citizens can continue to engage online with the media they most trust and value.

The full statement can be read here.

Category: EU News

Date: 22 June 2021

Europe has announced that it will be stepping up its efforts in the fight against online disinformation and publish guidance to strengthen the Code of Practice on disinformation. We call on the Commission to enshrine the following CONFIDENCE building measures in the upcoming Guidance. This is an opportunity for the EU to deliver high standards, effective monitoring and adaptation to new threats and for platforms to show that they are committed to protecting and empowering European citizens. All within transparent, verifiable and future-proof frameworks.

Category: EU News

Date: 12 April 2021

Category: EU News

Date: 17 November 2020

The compilation looks into how booking, modification and cancellation policies/practices have looked traditionally, how they might have changed since March, and finally, which policies you think may remain post-Covid.

Category: Requests

Date: 9 November 2020

This request looks at sports viewing trends after various live sports has returned to the TV screen, in particular if there are indications that the lack of spectators/atmosphere at stadiums has affected TV viewing figures negatively?

Category: Requests

Date: 28 October 2020

As a consequence of Covid-19, sales houses around Europe and beyond had to cancel their annual ‘screenings’ (or “back to business” events) – the B2B events where clients are introduced to new and existing advertising formats, and new programmes from the channels to buy into. This have opened new doors for sales houses to organise online events to inspire and inform clients. This compilation is meant to inspire each other with various communications/marketing initiatives.

Category: Requests

Date: 27 October 2020

Category: Press releases

Date: 21 October 2020

This request examines the extent to which TV sales houses use CPM/CPT as the primary method to sell linear campaigns.

Category: Requests

Date: 29 September 2020

Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure

Category: Requests

Date: 14 September 2020

This request looks at the organisational structures of sales houses, as well as the structure of creative departments

Category: Requests

Date: 3 September 2019

Category: EU News

Date: 21 August 2019

This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.

Category: Requests

Date: 9 July 2019

Broadcasters associations in Europe welcome the result of European Parliament’s vote on the ‘Platform-to-Business’ (or ‘P2B’) Regulation on 17 April.

Category: Press releases

Date: 17 April 2019

This request explores broadcasters’ approaches and policies towards third-party cookie data collection and how they ensure compliance with GDPR

Category: Requests

Date: 22 February 2019

egta request on the reasons for TV channels to switch from SD to HD

Category: Requests

Date: 31 May 2018

egta survey looking at the possibilities that are offered to viewers to watch TV programmes in time-shift, and at the related issue of ad-skipping.

Category: Requests

Date: 7 December 2017

Category: EU News

Date: 16 November 2017

egta survey looking at TV sponsorship's sales process (in the framework of this request, sponsorship includes only billboards around TV programs and trailers).

Category: Requests

Date: 29 March 2017

The European institutions are currently reviewing the main legislative text regulating the audiovisual industry at EU level: the Audiovisual Media Services Directive (AVMSD).  This short overview includes everything you need to know about these regulatory changes.

Category: EU Overviews

Date: 1 October 2016

egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.

Category: Requests

Date: 1 June 2016

A compilation containing information on the structure and financing of Joint Industry Committees (JICs) in Europe

Category: Requests

Date: 29 April 2016

A compilation of studies and press articles proving that native digital advertising - video ads specifically designed for digital use - is more effective than linear TV spots used on digital devices as pre-, mid- or post-rolls.

Category: Requests

Date: 29 April 2016

egta following the Court of Justice of the European Union’s ruling in Case C-314/14 (Sanoma case), egta carried out a survey among its members in order to assess the potential effect of the decision on the European TV industry.

Category: EU Overviews

Date: 24 March 2016

egta overview of EU and national restrictions with regard to alcohol advertising on TV.

Category: EU Overviews

Date: 1 March 2016

egta answer to the public consultation to support the evaluation of the car labelling Directive.

Category: EU News

Date: 15 January 2016

egta gathered information on IT solutions used by sales houses across Europe and beyond.

Category: Requests

Date: 7 October 2015

egta compiled information on different auto-promotion campaigns carried out by its members.

Category: Requests

Date: 7 October 2015

egta gathered information on the trends of news viewing times in Europe

Category: Requests

Date: 7 October 2015

The European Commission is preparing a review of the Audiovisual Media Services Directive (AVMSD).

Category: EU News

Date: 30 September 2015

European Commission has opened a consultation on online platforms, cloud & data and liability of intermediaries.

Category: EU News

Date: 24 September 2015

egta compiled a wide number of crative spots and special ads (2010 - 2015).

Category: Requests

Date: 1 September 2015

These surveys compile information about the different software solutions and technologies used by radio sales houses to manage inventory, transact sales, and for other functions.

Category: Requests

Date: 7 August 2015

European Commission has published a draft energy efficiency labelling regulation.

Category: EU News

Date: 15 July 2015

egta has compiled a series of useful cases on how radio can help boosting web activities.

Category: Requests

Date: 1 July 2015

egta's overview on virtual advertising and product placement. This compilation includes data from egta member sales houses as well as a number of video examples.

Category: Requests

Date: 26 March 2015

Learn how, following the implementation of the EU directive into national legislations, the current regulatory framework around Europe tackles the issue of product visibility in sponsorship credits.

Category: EU Overviews

Date: 1 March 2015

egta compilation on sales houses who joined their forces in negociations with agencies and advertisers.

Category: Requests

Date: 18 February 2015

Learn more about the EU regulation, situation in some egta member countries and recent developments on must-carry, must offer and retransmission consent.

Category: EU Overviews

Date: 1 February 2015

This compilation includes an overview of over-the-top services in Europe.

Category: Requests

Date: 8 January 2015

egta compiled information on zero-rating GRP rule.

Category: Requests

Date: 1 January 2015

egta overview on the rules/guidance on e-cigarette advertising in place at the EU and national level after the adoption of the revised text of the Tobacco Products Directive in 2014.

Category: EU Overviews

Date: 1 January 2015

Learn how national legislation deals with self-promotion with regard to quantitative advertising limits.

Category: EU Overviews

Date: 1 December 2014

egta compiled information on different content distinction measures used in VOD and catch-up TV.

Category: Requests

Date: 19 November 2014

egta overview on the national rules on quantitative limits to advertising now in place under Directive 2010/13/EU.

Category: EU Overviews

Date: 1 November 2014

egta compiled information on pre-rols offered by YouTube and broadcasters.

Category: Requests

Date: 7 October 2014

Analysis of advertising restrictions for gambling services across the EU, including online gambling.

Category: EU Overviews

Date: 1 October 2014

information on statutory provisions regarding food and beverage advertising to children in national EU markets, including definitions of the term “children”.

Category: EU Overviews

Date: 1 September 2014

egta compiled information on the measurement of total TV audience.

Category: Requests

Date: 18 February 2014

egta's compilation on on wide-ranging (media) questionnaires

Category: Requests

Date: 1 January 2014

egta compilation on HbbTV (TV).

Category: Requests

Date: 4 December 2013

egta compiled information on different types of sponsorship used by its member sales houses.

Category: Requests

Date: 2 July 2013

This compilation includes information on web-TV across Europe (25 markets) and beyond (South Africa).

Category: Requests

Date: 13 April 2013

European policy makers and broadcasters engage in dialogue on the future of the media industry

On 24 January 2013, egta and the ACT (Association of Commercial Television in Europe) held a joint event titled ‘Media Connect: creating & financing multi-screen content - regulation and the broadcaster’s day-to-day business.’ As egta found this event to be a real achievement, we wanted to share with you the success of this new initiative. If representatives from the European Commission found it useful, why wouldn’t your national regulators feel the same?

Category: egtabites

Date: 8 February 2013

egta gathered information on cross-channel promotion across Europe and beyond.

Category: Requests

Date: 5 February 2013

This compilation includes information regarding research departmen structures in egta member companies.

Category: Requests

Date: 24 January 2013

egta compiled information on the use of product placement by its member sales houses.

Category: Requests

Date: 4 December 2012

This compilation includes information on non-spot revenue in Europe.

Category: Requests

Date: 26 July 2012

egta compiled information on measurement methods relating to Web-TV.

Category: Requests

Date: 5 March 2012

egta compiled information on the evolution of Tv adspend of car industry.

Category: Requests

Date: 24 February 2012

egta gathered information on on the use of online ad blockers and their impact on the online video business.

Category: Requests

Date: 17 February 2012

egta gathered information on VOD ad formats used by its members.

Category: Requests

Date: 24 November 2011

egta gathered information on different rate card systems and target groups.

Category: Requests

Date: 18 October 2011

egta compiled information on local and regional advertising across Europe.

Category: Requests

Date: 20 September 2011

This compilations includes data on compulsory messages on radio in Europe.

Category: Requests

Date: 1 June 2010

egta compiled information on the organisational structure of its member sales houses.

Category: Requests

Date: 12 May 2009

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