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egtabite 51: CrossMates, a new digital format that allows consumers to communicate with their favourite TV show heroes

At egta’s Digital Next meeting 2014, Applicaster showed a new, innovative concept called CrossMates, which allows consumers to connect directly with the heroes of TV shows themselves.

Category: egtabites

Date: 4 April 2014

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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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egta

Rue des Comédiens 22 / boîte 4
1000 Brussels (Belgium)
Tel.: + 32 2 290 31 31
Fax: + 32 2 290 31 39


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