COMPANY PROFILE
WideOrbit
AboutWhite papers & Videos
The Power and Potential of Programmatic TV
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Sizzle Reel: WideOrbit Company presentation
Interview with CEO Eric Mathewson on Programmatic TV
Presentations given at egta's events
Managing the advertising business: from traditional media models to the any time and any device automated future - IT Users Fair TV, Brussels, 10 December 2014
Managing the Advertising Business: From traditional models to the automated future - egta AGM 2015 - Budapest, 21 & 22 May 2015
WO Programmatic TV
General Information
Access new demand sources and control inventory.
Maximize inventory value by enabling brands and agencies to make programmatic offers that arrive directly in station traffic systems. WideOrbit’s programmatic marketplace keeps broadcasters in control of pricing, approvals and relationships.
Specifications/compatibility requirements
Browser based buyer console or API. Seller access requires WO Traffic.
Characteristics differentiating this product/service from others available on the market
- Increase Revenue by receiving and accepting new demand
- Maintain control of inventory - "Seller controlled environment"
- Easy to execute - direct integration with WO Traffic
- Direct access for media buyers to purchase local television advertising throughout the United States
WO Programmatic Digital
WO Programmatic Digital enables programmatic sales of display, mobile, video, native and streaming audio inventory. Our solution helps publishers optimize yields by creating a fair marketplace for buyers and sellers and eliminating inefficient, silo-based trading.
Specifications/compatibility requirements
Display, mobile, video, native and streaming audio inventory to sell programmatically
Characteristics differentiating this product/service from others available on the market
- Optimize yields with user-level dynamic floor pricing
- Remove inefficient silos with header bidding
- Enable flexible campaign delivery
- Creative management, date, time and audience behavior, to optimize inventory by audience segment.
WO Automation for Radio
Today’s distributed operations demand a strong, flexible, and easy-to-use radio automation system to keep stations sounding great around the clock. WO Automation for Radio makes it easy to run multiple markets from any location while addressing the unique needs of every station department.
Our solution helps stations manage and broadcast revenue-generating content while reducing operations costs and simplifying workflow.
Specifications/compatibility requirements
Traffic System required
Characteristics differentiating this product/service from others available on the market
- WO Traffic Integration
- Reduce costs and centralize operations
- Increase efficiency of stations and groups
- Enhanced MusicMaster Integration
WO Digital Hub
WO Media Sales
WO Traffic
WO Analytics
