COMPANY PROFILE
Improve Digital
About
Improve Digital is Europe’s Advanced Monetisation Technology Platform for Publishers.
Improve Digital’s mission is to build smart, efficient, and responsible digital businesses. It automates and improves the monetisation of publisher audiences, across all screens, formats, and through all public and private sales channels.
The company works with over 250 of the top media owners across Europe, and connects them to tens of thousands of advertisers. Improve Digital is the only independent publisher platform that focuses solely on publisher revenue maximisation, and it is one of the fastest growing companies in the industry. Improve Digital is a Swisscom company and is headquartered in Amsterdam, with offices in the UK, Germany, Belgium, Italy and Spain.
Clients/partners
Our media partners, such as DSP, Ad exchange, Ad network, Agency and trading desk, have access to multiple advertising opportunities across hundreds of premium publishers within Europe.
All the major DSPs are directly integrated to 360 Polaris, and we are always looking to partner with new DSPs.
Improve Digital also works with partners in fields of Data, Brand Safety, Rich Media, Targeting, Reporting & Analytics that we use to increase supply value and help demand partners reach their campaign objectives.
Improve Digital's clients include some of the world’s top publishers, including eBay, RTL, Hearst, the New York Times, Sanoma SBS, and PerformGroup
Interviews and events
dmexco 2016: Entrevista a Joëlle Frijters
39th FIPP World Congress Rome 2013 - Joelle Frijters
AD TRADER CONFERENCE 2012 - Joelle Frijters
White Papers
The 5 Programmatic Trading methods explained
Product video explanations:
How to monetise Video Inventory
Improve Digital 360 API
360 Automated Guaranteed
About the activities and programmatic advertising
Goodbye SSP, Goodbye Ad server Hello 360 Polaris | WATCH VIDEO
Improve Digital 10 Commandments | WATCH VIDEO
Improve Digital Build Your Own Ad Ecosystem | WATCH VIDEO
Improve Digital 360 Polaris
General information
360 Polaris is a full stack monetisation technology for video, web and mobile publishers to monetise and optimise their inventory across all formats and all devices.
Improve Digital’s platform is an all-in-one solution that enables you to integrate programmatic video as part of your advertising sales strategy by:
- Providing an all-in-one solution for all formats and all devices such as mobile, desktop, set-top-box, connected TV, second screen and game consoles
- Supporting all direct sales and automated sales (RTB)
- Creating a place where buyers compete for your inventory in order to guarantee you the highest revenue
- Offering your audience engaging video experiences
- Matching your premium content with relevant video advertising
- Targeting ads to viewers with live video and VOD
- Giving you insights into high-value ad inventory and audiences
Media
Television/video.
Characteristics differentiating this product/service from others available on the market
Improve Digital provides a publisher-only focused platform with full transparency.
360 Polaris is a revolutionary full-stack ad monetisation technology for video, web, and mobile publishers. With this new platform, the company has created an all-in-one publisher solution that integrates the capabilities of both a premium ad server and a supply-side platform (SSP). Built from the ground up and with a redesigned user interface, it offers publishers unparalleled transparency and control, no matter what their sales strategy. The auction logic is unique and will guarantee the highest revenue to the publishers.
Joëlle Frijters
CEO & co-counder
Bastiaan Spaans
SVP Commercial
Kyra Steegs
Senior Director Video
