Market data
Market Information on TV advertising in Europe and beyond
In this section you will find snapshots of TV advertising landscapes and developments across more than 35 markets. In addition, egta members have access to a more detailed overview of advertising trends related to adspend evolution, major advertisers and sectors, pricing and sales methods, rules and regulations, overview of TV and audiovisual measurement methods, sales organisations structure, and much more.
This tool
- Is a highly valuable resource for use throughout your sales house
- Provides the knowledge you need to prepare marketing and sales strategies, client negotiations and benchmarking
- Is the only product on the market to deliver exhaustive information on the technical, regulatory and marketing factors that influence evolutions in the price of advertising throughout Europe and beyond
- Provides you with an enhanced interface and functionalities, including export to Excel or PDF and comparisons across markets.
The data used in this database has been compiled by industry experts from egta member sales houses. Whilst every effort has been made by egta to ensure the accuracy of the information provided in the database, egta does not accept responsibility for errors or omissions. egta’s Research and Insights Team kindly welcomes any feedback or question you might have about the data provided.
