Rules of governance
The purpose of egta is to represent the interests of television and radio sales houses and to act as a forum for legitimate contacts between members of the advertising industry. In achieving the objective of stimulating a free flow of information among experts in an open context, egta prides itself on following clear guidelines.
 Becoming a part of the European advertising/media community and being able to exchange opinions and experience with colleagues from abroad is one of the most important things of being an egta member. Olga Trunova |
Chatham House Rule
For this reason, egta tries as much as possible to apply the Chatham House Rule at its meetings:
“When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”.
The Chatham House Rule may be invoked at meetings to encourage openness and the sharing of information.
Explanation of the Rule
The Chatham House Rule originated at Chatham House with the aim of providing anonymity to speakers and to encourage openness and the sharing of information. It is now used throughout the world as an aid to free discussion. Meetings do not have to take place at Chatham House to be held under the Rule.
Using the Rule allows people to speak as individuals, and to express views that may not be those of their organisations, and therefore it encourages free discussion. People usually feel more relaxed if they do not have to worry about their reputation or the implications if they are publicly quoted.
egta Events and Activities
With speaker approval, presentations at egta events are made available to participants post-conference. Information from presentations can be used and cited in any way, but should always be referenced back to the speaker. egta does not make commercial use of this information.
Most importantly, it is egta's policy that the association will not be used by any company to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directive of any country or otherwise impair full and fair competition. egta carries out regular checks to make sure that this policy is being strictly adhered to in all its activities and meetings.