About us > Objective

Objective

egta's objective is twofold:

  1. to address the needs of advertising sales houses, whether individual or common, to help them secure, develop and/or diversify their revenue

  2. to work hand in hand both with the European institutions and with all actors of the advertising industry to help build a promising future for commercial communications in a fast-changing technological environment
egta is a very efficient European association, not only for exchanging experiences but also for letting the voice of our industry be heard so as to influence European decision makers to take our point of view into consideration.

Wim Frison
Secretary General
Vlaamse Audiovisuele Regie