Resources
In this section you can find a collection of useful studies and pieces of research that help demonstrate that exposure to alcoholic advertising, as long as advertising is done in a responsible manner, have no link with increased alcohol consumption. This is also true when minors are concerned, as numerous safeguards at both EU and national level already impede audiovisual commercial communications from addressing minors. This section includes relevant studies on alcohol advertising and marketing exposure, trends in alcohol consumption, evidence on the effectiveness of alcohol advertising self-regulation and much more.
 |
egta’s resources: Position Papers & Analysis |
In this section you can find the position papers and analysis documents issued by egta to respond to alcohol advertising related debates taking place at both EU and national level. To have more information on any of the documents, please do not hesitate to contact the egta team (click here to access egta’s contact details).
|
egta’s Compendium of regulations, self-regulatory standards and industry codes of conduct on audiovisual advertising of alcoholic beverages across the EU (updated in March 2011) |
The first version of this compendium was issued by egta in April 2009 to fulfil its commitment to the EU Alcohol & Health Forum. Compiling information about both the regulatory and the self-regulatory frameworks in place in 22 member States, it has the objective of providing advertising professionals with a benchmarking tool and, in turn, of facilitating the exchange of best practices across Europe in the area of responsible advertising.
Click here to access the Compendium
_
|
External research & studies on alcohol advertising and marketing |
The research and studies that you can find in this section have been published by different entities as specified in each summary. The research memos and short summaries are fed by the public and regulatory affairs team at egta and updated on a regular basis.
