Egta

INFORMATION&DOCUMENTATION CENTRE

As an information provider, egta believes that correct communication playa pivotal role in keeping our members up-to-date with the latest developments in the field of their activity. We constantly aim to communicate the right amount of information to the correct person in an accessible format - egta is driven by one key word in its communication: relevance.

egta understands that in the world of media, we have all felt inundated with information at some point – egta digests the masses of information received daily and delivers it to members via a variety of communication channels:
- The egta press review is a “one-stop shop” for sales house to read up on aspects of the advertising market that have been making the news over the previous week. Separate press reviews are compiled for television and radio members by carrying out a strict selection of press articles covering topics from advertising expenditure, acquisitions of companies, new revenue sources, to digital evolution, new technologies, audience measurement developments, researches and interesting studies. We as sales houses have many of the same problems to be solved - that is why it is important to be part of an international association. The information and analyses of different data that is provided by egta, even through their website or newsletters, arevery beneficial. Katalin Papp
Research Manager
MTM-SBS
Hungary

  • The egta ad & EU report focuses on a detailed and clear review of current regulatory developments at EU level. Members are thus kept up-to-date with European institutions’ debates that may impact the business of sales houses.
  • The egta newsletter delivers up-to-date information to members regarding their association including in-depth descriptions of past and up-coming egta meetings as well as contributions from both egta members and external correspondents.
  • The egta extranet is a secure web-based platform where executives from member companies can access documents relating to their field of interest such as studies, reports, publications and invitations to upcoming events.