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international stage. To address this,
broadcasters’ trade bodies from
across the world united in 2013 to
form PEPPTV.
PEPPTV is an informal group of trade
organisations, representing markets
in Europe and beyond, all of which
share the main goal of promoting
television and showing the strength
and power of TV through robust
research.
The abbreviation PEPPTV stands for
the Pan-European Platform for the
Promotion of Television. PEPPTV is
not a legal entity; it does not have
any permanent staff or offices.
The principal objective of PEPPTV
is to coordinate the industry at the
international level, drawing on the
strengths and reputations of each
W
hen the biggest players in
digital advertising – Google,
Facebook and Microsoft to name
a few – release data about their
platforms, the press invariably takes
notice. Moreover, as international
companies, they can speak about
the global scale of their platforms,
something that even major national
players cannot easily achieve.
However, too often there is a lack
of objectivity and critical analysis in
the reporting around these stories,
allowing negative perceptions of
legacy media such as television to
prevail.
Inaccurate reports about the
supposed decline of TV are often
countered
effectively
at
the
national level, but the industry’s
voice has rarely been heard on the
PEPPTV: the television industry
speaks with one voice
I n i t i a t i v e :
P E P P T V
M a r k e t s :
E u r o p e , U S ,
C a n a d a a n d
A u s t r a l i a
D a t e :
2 0 1 3 - p r e s e n t
D e v e l o p e d b y :
e g t a a n d
p a r t n e r s
T a r g e t
a u d i e n c e :
B 2 B –
m a r k e t e r s a n d
t h e w i d e r m e d i a
i n d u s t r y
O b j e c t i v e :
T o p r o v i d e
a c o m m o n
p l a t f o r m
t h r o u g h
w h i c h t h e
i n t e r n a t i o n a l
t e l e v i s i o n
i n d u s t r y c a n
s p e a k w i t h o n e
v o i c e