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international stage. To address this,

broadcasters’ trade bodies from

across the world united in 2013 to

form PEPPTV.

PEPPTV is an informal group of trade

organisations, representing markets

in Europe and beyond, all of which

share the main goal of promoting

television and showing the strength

and power of TV through robust

research.

The abbreviation PEPPTV stands for

the Pan-European Platform for the

Promotion of Television. PEPPTV is

not a legal entity; it does not have

any permanent staff or offices.

The principal objective of PEPPTV

is to coordinate the industry at the

international level, drawing on the

strengths and reputations of each

W

hen the biggest players in

digital advertising – Google,

Facebook and Microsoft to name

a few – release data about their

platforms, the press invariably takes

notice. Moreover, as international

companies, they can speak about

the global scale of their platforms,

something that even major national

players cannot easily achieve.

However, too often there is a lack

of objectivity and critical analysis in

the reporting around these stories,

allowing negative perceptions of

legacy media such as television to

prevail.

Inaccurate reports about the

supposed decline of TV are often

countered

effectively

at

the

national level, but the industry’s

voice has rarely been heard on the

PEPPTV: the television industry

speaks with one voice

I n i t i a t i v e :

P E P P T V

M a r k e t s :

E u r o p e , U S ,

C a n a d a a n d

A u s t r a l i a

D a t e :

2 0 1 3 - p r e s e n t

D e v e l o p e d b y :

e g t a a n d

p a r t n e r s

T a r g e t

a u d i e n c e :

B 2 B –

m a r k e t e r s a n d

t h e w i d e r m e d i a

i n d u s t r y

O b j e c t i v e :

T o p r o v i d e

a c o m m o n

p l a t f o r m

t h r o u g h

w h i c h t h e

i n t e r n a t i o n a l

t e l e v i s i o n

i n d u s t r y c a n

s p e a k w i t h o n e

v o i c e