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Table of contents
P A R T 0 1 :
M E D I A C A M P A I G N S T O S U P P O R T T E L E V I S I O N A N D R A D I O
08
A global campaign to highlight the central role of television in people’s lives
10
Celebrating the medium of radio around the world
12
PEPPTV: the television industry speaks with one voice
14
Harvey the dog and friends demonstrate the power of TV advertising
18
A highly innovative personalised ad campaign that helps marketers see radio in a new light
20
The Spanish market says YES to advertising!
22
2020 Vision: a television documentary dedicated to TV
23
Raising the profile of radio advertising
P A R T 0 2 :
R E S E A R C H P R O V I N G T H E P O W E R O F T V A N D R A D I O
28
Proving the power of television
34
Research initiatives for radio advertising
40
An authoritative research tool to analyse the ROI of television in Germany
41
A joint research platform co-developed by Germany’s two leading radio sales houses
P A R T 0 3 :
E V E N T S P R O M O T I N G T V A N D R A D I O
46
Industry events - TV
47
Industry events - Radio
48
Television conferences uniting under a common brand: Screenforce Day
49
Television and radio events
51
The Screenforce IBC Tour: connecting marketers with the trends shaping the future of television
54
Ultraspot from IP Radio: the listener decides!
56
The Wonder of Radio Advertising
58
Initiatives to enhance creativity in radio advertising
P A R T 0 4 :
I N D U S T R Y S K I L L S T R A I N I N G
66
Raising the level of sales house expertise
67
Training the industry
P A R T 0 5 :
T E C H N O L O G Y P L A T F O R M S A N D T R A D I N G I N N O V A T I O N S
72
Delivering the next generation of audience measurement for TV and video
74
Towards a radio convergent currency in Germany
75
When media owners develop common platforms to compete for digital investments
78
Radioplayer: the collective home for the UK’s radio stations, recently extended to markets across Europe
80
A coordinated initiative to build a better digital ad experience and drive down ad blocker usage
P A R T 0 6 :
I N D U S T R Y R E S O U R C E S
84
Providing key resources to the industry