15 February 2013 Go back to the main page  
 
 What they said ...

We asked Sky Plus for their comment on how they use Facebook to enhance the relationship with their listeners:

“We try to communicate with listeners, not to listeners. Facebook is a really effective tool for the morning hosts - pictures from the studio are always great, and fans can see these posts first in the morning, because there is nothing fresh at this time in Facebook. We provide some entertaining content such as photo contests and voting via Facebook, which brings a lot of new fans and share.”

–– Priit Vare, Program Director – SKY MEDIA