Ultraspot from IP Radio: the listener decides!

The return of a unique audience competition

IP Radio, the sales house representing Bel RTL, Radio Contact, Nostalgie and Fun Radio, which together command about half of the radio audience in the southern part of Belgium, has re-launched its unique Ultraspot campaign.

The initiative crowns the most creative spots on French-speaking radio and is aimed both to the listening public and to industry partners. The audience is offered the chance to vote for its favourite spots from a selection of the most creative examples each month at www.ultraspot.be, with a selection of prizes awarded each month including Samsung Galaxi mini 2 phones and X-mini capsule speakers. January’s winning spot was Chocolat by Deutsche Bank, whilst the shortlisted companies for February include Lidl, Club Med, shoe manufacturer Brantano, popular confectionary Chokotof, telecoms providers VOO and Numéricable, and National Lottery sports site SCOORE!

The relaunch of Ultraspot was supported with on-air promotional spots. You can hear these by clicking on the link on the right.

The Ultraspot of the year will be awarded in January 2014 from among the 12 monthly winners.

Ultraspot forms part of a series of activities from IP Radio that seek to support the level of radio advertising and to increase efficiency and outcomes for advertisers. The sales house has also developed its Creative Lab, which finds original and creative non-spot opportunities for brands to communicate to their consumers, and the extensive spot database at www.iloveradioadvertising.be. This archive resource contains tens of thousands of radio spots, both from Belgium and abroad, with sections dedicated to On Air, International, Vintage, Awards and Anthology spots.

Creative advertising around the world

egta has compiled a list of awards that showcase the best advertising creativity around the world. The compilation includes awards dedicated purely to radio advertising, either delivered by individual sales houses or on a market-wide basis, as well as international awards that include radio as one of the categories. We hope that you will find this a useful source of inspiration for your own initiatives to support radio advertising creativity.

Please click here to download the document.