15 March 2013 Go back to the main page  
 
 What they said ...

 

     

“The general public’s perception of advertising messages is fundamental. By giving the listener a chance to have a voice, we demonstrate the importance of creativity to radio campaign success. More than entertainment, creativity, emotions and originality are ways of making the advertising message and the brand it represents stand out. The creative people, as well as the advertisers indirectly, are thus stimulated to produce at an even higher level. Everyone wins – with effective advertising and programme quality ensured.”

– François Lambert, Media Studio Manager - IP Belgium