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"The briefing I gave to our agency (Silver&Copper) was not an easy one: we had to reach our objectives with a diversified campaign, which also had to be innovative, modern and that would give us the possibility to be very reactive. All that, while respecting a very limited budget for production costs. The results we got thanks to this campaign have exceeded all my expectations.”
–– Kim Beyns, Marketing director, NRJ, Nostalgie & Chérie FM Belgium |