19 April 2013 Go back to the main page  
 
 What they said ...

We asked TV4 and Sibylla for their comments on this initiative:

     

 “I get a number of requests –perhaps a few times a week –about traditional product placement. When I got a call from Sophie at TV4 and she presented her ideas I thought it felt very special. [...]”
“I was very happy with the spontaneous utterances about Sibylla, that was like a gift from heavens that made it all so damn good.”
“We have seen in polling results that many have a more positive image of Sibylla after this. Now it’s up to us to take good care of our new curious guests.”

–– Dennis Sundberg, Marketing director – Sibylla

       
     

 “It’s a case of good cooperation and innovative tools which strengthened the advertiser’s brand and also positively reflected on our brand, where the advertisers went from: “when I got a call from TV4, I felt very special “to “this campaign strengthened our brand.”

–– Lotta Lindborg, Head of Marketing General Manager – TV4 (Sweden)