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  141 15 July 2016
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Radio case studies to inspire your business!
 

egtabites is taking a break for the summer, and we'll be back to bring you your bi-weekly dose of inspiration in September.

To end the season, this week’s edition offers you a handy compilation of all the radio egtabites published since the beginning of 2015.

Knowing that busy schedules don’t always allow time to read these case studies as they arrive in Friday’s inbox, the egta team has grouped the egtabites into the categories below.

Be inspired, and Share the Radio Love!

 

Radio Works

This collection of cases offers compelling proof of radio's effectiveness as an advertising medium, whether the objective is to promote FMCG brands, drive traffic to the web or to support cross-media campaigns.
 
Creativity
Radio is a medium that inspires great creative thinking, both in terms of ad copy and the boundless possibilities for engaging audiences around strong brands. These cases showcase radio's more inventive side.
 
Social initiatives
These egtabites highlight's radio's enduring appeal as a medium for the promotion of the greater good. Radio is the perfect medium to bring communities together and trigger changes in perception and behaviour, whilst offering brands a great opportunity to get involved with social causes.
 
Data and programmatic
The radio industry is embracing the new possibilities of data, particularly in the digital sphere. These examples look at audience measurement, programmatic trading and innovative data concepts.
 
New platforms
Increasingly consumed on connected and mobile devices, radio is perfectly attuned to digital innovation. These cases offer a glimpse into the future of the medium.
   
Target: Radio
 
Next events
 

» Annual Marketing & Sales Meeting (TV & Radio)

13 October 2016
Budapest, Hungary

View topics & register here